{"id":"https://openalex.org/A5088068214","orcid":"https://orcid.org/0000-0002-0782-9028","observed_orcids":["https://orcid.org/0000-0002-0782-9028"],"display_name":"Sla\u0111ana Star\u010devi\u0107","raw_author_names":["Sladjana Starcevic","Sla\u0111ana (Sladjana) Star\u010devi\u0107 (Starcevic)","Sla\u0111ana Star\u010devi\u0107","Star\u010devi\u0107, Sla\u0111ana"],"full_name":"Sla\u0111ana (Sladjana) Star\u010devi\u0107 (Starcevic)","works_count":16,"cited_by_count":319,"summary_stats":{"2yr_mean_citedness":7.8,"h_index":6,"i10_index":6},"ids":{"openalex":"https://openalex.org/A5088068214","orcid":"https://orcid.org/0000-0002-0782-9028","observed_orcids":["https://orcid.org/0000-0002-0782-9028"]},"affiliations":[{"institution":{"id":"https://openalex.org/I14245010","ror":"https://ror.org/04f7vj627","display_name":"University of Kragujevac","country_code":"RS","type":"education","lineage":["https://openalex.org/I14245010"]},"years":[2022]},{"institution":{"id":"https://openalex.org/I4210092976","ror":"https://ror.org/00ewfne71","display_name":"Metropolitan University","country_code":"RS","type":"education","lineage":["https://openalex.org/I4210092976"]},"years":[2025,2022,2021,2020,2019]},{"institution":{"id":"https://openalex.org/I4210142444","ror":"https://ror.org/046np5693","display_name":"Universidad Metropolitana","country_code":"VE","type":"education","lineage":["https://openalex.org/I4210142444"]},"years":[2019]}],"last_known_institutions":[{"id":"https://openalex.org/I4210092976","ror":"https://ror.org/00ewfne71","display_name":"Metropolitan University","country_code":"RS","type":"education","lineage":["https://openalex.org/I4210092976"]}],"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11474","display_name":"Sport and Mega-Event Impacts","count":2,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","value":2.66e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","value":1.96e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":1.84e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","value":1.39e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12485","display_name":"Optimism, Hope, and Well-being","value":1.33e-05,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.7868105173110962},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.779715895652771},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7428311109542847},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.6976040601730347},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.47440001368522644}],"counts_by_year":[{"year":2006,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2011,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2015,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2018,"works_count":2,"oa_works_count":1,"cited_by_count":0},{"year":2019,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2020,"works_count":1,"oa_works_count":0,"cited_by_count":3},{"year":2021,"works_count":4,"oa_works_count":2,"cited_by_count":11},{"year":2022,"works_count":1,"oa_works_count":1,"cited_by_count":43},{"year":2023,"works_count":0,"oa_works_count":0,"cited_by_count":48},{"year":2024,"works_count":1,"oa_works_count":0,"cited_by_count":64},{"year":2025,"works_count":4,"oa_works_count":2,"cited_by_count":77},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":72}],"display_name_alternatives":["Sladjana Starcevic","Sla\u0111ana (Sladjana) Star\u010devi\u0107 (Starcevic)","Sla\u0111ana Star\u010devi\u0107","Star\u010devi\u0107, Sla\u0111ana"],"block_key":"s starcevic","works_api_url":"https://api.openalex.org/works?filter=author.id:A5088068214","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5088068214","updated_date":"2026-11-10T14:30:39","created_date":"2016-06-24T00:00:00"}