{"id":"https://openalex.org/A5087971821","orcid":"https://orcid.org/0000-0001-7513-1185","observed_orcids":["https://orcid.org/0000-0001-7513-1185"],"display_name":"Ivana Radojevi\u0107","raw_author_names":["Ivana Radojevic","Ivana Radojevi\u0107"],"full_name":"Ivana Radojevi\u0107","works_count":9,"cited_by_count":73,"summary_stats":{"2yr_mean_citedness":1.5,"h_index":5,"i10_index":3},"ids":{"openalex":"https://openalex.org/A5087971821","orcid":"https://orcid.org/0000-0001-7513-1185","observed_orcids":["https://orcid.org/0000-0001-7513-1185"]},"affiliations":[{"institution":{"id":"https://openalex.org/I20089843","ror":"https://ror.org/00hx57361","display_name":"Princeton University","country_code":"US","type":"education","lineage":["https://openalex.org/I20089843"]},"years":[2022]},{"institution":{"id":"https://openalex.org/I4210092976","ror":"https://ror.org/00ewfne71","display_name":"Metropolitan University","country_code":"RS","type":"education","lineage":["https://openalex.org/I4210092976"]},"years":[2025,2024,2023,2022,2019,2018,2014]},{"institution":{"id":"https://openalex.org/I4405254856","ror":"https://ror.org/02akqbn88","display_name":"Academy of Applied Studies Belgrade","country_code":"RS","type":"education","lineage":["https://openalex.org/I4405254856"]},"years":[2024]}],"last_known_institutions":[{"id":"https://openalex.org/I4210092976","ror":"https://ror.org/00ewfne71","display_name":"Metropolitan University","country_code":"RS","type":"education","lineage":["https://openalex.org/I4210092976"]}],"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","count":2,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10006","display_name":"Job Satisfaction and Organizational Behavior","count":1,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","value":2.57e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12376","display_name":"Corporate Management and Leadership","value":1.35e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","value":9.9e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","value":9.1e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13449","display_name":"Organizational Management and Change","value":9.1e-06,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6706293225288391},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.5101985931396484},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.4974501430988312},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.46620213985443115},{"id":"10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","score":0.09341055154800415}],"counts_by_year":[{"year":2014,"works_count":1,"oa_works_count":1,"cited_by_count":1},{"year":2016,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2017,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2018,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2019,"works_count":1,"oa_works_count":1,"cited_by_count":5},{"year":2020,"works_count":1,"oa_works_count":1,"cited_by_count":8},{"year":2021,"works_count":0,"oa_works_count":0,"cited_by_count":9},{"year":2022,"works_count":1,"oa_works_count":1,"cited_by_count":10},{"year":2023,"works_count":1,"oa_works_count":1,"cited_by_count":10},{"year":2024,"works_count":1,"oa_works_count":1,"cited_by_count":12},{"year":2025,"works_count":1,"oa_works_count":0,"cited_by_count":8},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":9}],"display_name_alternatives":["Ivana Radojevic","Ivana Radojevi\u0107"],"block_key":"i radojevic","works_api_url":"https://api.openalex.org/works?filter=author.id:A5087971821","awards_count":0,"updated_date":"2026-11-07T12:08:38","created_date":"2016-06-24T00:00:00"}