{"id":"https://openalex.org/A5087735602","orcid":"https://orcid.org/0000-0003-3829-924X","observed_orcids":["https://orcid.org/0000-0003-3829-924X"],"display_name":"Bordin Phayaphrom","raw_author_names":["Bordin Phayaphrom","Phayaphrom, Bordin"],"full_name":"Bordin Phayaphrom","works_count":25,"cited_by_count":134,"summary_stats":{"2yr_mean_citedness":0.4166666666666667,"h_index":6,"i10_index":4},"ids":{"openalex":"https://openalex.org/A5087735602","orcid":"https://orcid.org/0000-0003-3829-924X","observed_orcids":["https://orcid.org/0000-0003-3829-924X"]},"affiliations":[{"institution":{"id":"https://openalex.org/I4405261966","ror":"https://ror.org/00kb5s826","display_name":"GlobalNxt University","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405261966"]},"years":[2026,2025,2024,2023,2022,2021,2016]},{"institution":{"id":"https://openalex.org/I4405263205","ror":"https://ror.org/03wzjfj77","display_name":"Universiti Geomatika Malaysia","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405263205"]},"years":[2026]},{"institution":{"id":"https://openalex.org/I4405270600","ror":"https://ror.org/010d6h239","display_name":"Advanced Executive Management School","country_code":"TH","type":"education","lineage":["https://openalex.org/I4405270600"]},"years":[2026,2025,2024,2022]}],"last_known_institutions":[{"id":"https://openalex.org/I4405261966","ror":"https://ror.org/00kb5s826","display_name":"GlobalNxt University","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405261966"]},{"id":"https://openalex.org/I4405263205","ror":"https://ror.org/03wzjfj77","display_name":"Universiti Geomatika Malaysia","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405263205"]},{"id":"https://openalex.org/I4405270600","ror":"https://ror.org/010d6h239","display_name":"Advanced Executive Management School","country_code":"TH","type":"education","lineage":["https://openalex.org/I4405270600"]}],"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":7,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":4,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13872","display_name":"Vocational and Entrepreneurial Education","count":3,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T14071","display_name":"Healthcare during COVID-19 Pandemic","value":8.31e-05,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12681","display_name":"Global Healthcare and Medical Tourism","value":3.22e-05,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12783","display_name":"Migration, Aging, and Tourism Studies","value":3.04e-05,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","value":2.66e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12448","display_name":"Paranormal Experiences and Beliefs","value":2.3e-05,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7677000164985657},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7530534863471985},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.7507526874542236},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.7065589427947998},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.2556326389312744}],"counts_by_year":[{"year":2016,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2020,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2021,"works_count":6,"oa_works_count":6,"cited_by_count":0},{"year":2022,"works_count":3,"oa_works_count":3,"cited_by_count":16},{"year":2023,"works_count":2,"oa_works_count":2,"cited_by_count":50},{"year":2024,"works_count":3,"oa_works_count":2,"cited_by_count":40},{"year":2025,"works_count":3,"oa_works_count":3,"cited_by_count":21},{"year":2026,"works_count":6,"oa_works_count":6,"cited_by_count":7}],"display_name_alternatives":["Bordin Phayaphrom","Phayaphrom, Bordin"],"block_key":"b phayaphrom","works_api_url":"https://api.openalex.org/works?filter=author.id:A5087735602","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5087735602","updated_date":"2026-11-11T13:02:13","created_date":"2016-10-07T00:00:00"}
