{"id":"https://openalex.org/A5086767014","orcid":"https://orcid.org/0000-0002-1200-6739","observed_orcids":["https://orcid.org/0000-0002-1200-6739","https://orcid.org/0000-0002-6689-3687"],"display_name":"Moon\u2010Kyung Cha","raw_author_names":["Moon Kyung Cha","Moon-Kyung Cha","MoonKyung Cha","Moon\u2010Kyung Cha"],"full_name":"Moon\u2010Kyung Cha","works_count":28,"cited_by_count":379,"summary_stats":{"2yr_mean_citedness":0.5,"h_index":7,"i10_index":7},"ids":{"openalex":"https://openalex.org/A5086767014","orcid":"https://orcid.org/0000-0002-1200-6739","observed_orcids":["https://orcid.org/0000-0002-1200-6739","https://orcid.org/0000-0002-6689-3687"]},"affiliations":[{"institution":{"id":"https://openalex.org/I139264467","ror":"https://ror.org/04h9pn542","display_name":"Seoul National University","country_code":"KR","type":"education","lineage":["https://openalex.org/I139264467"]},"years":[2015]},{"institution":{"id":"https://openalex.org/I24214720","ror":"https://ror.org/048m9x696","display_name":"Hansung University","country_code":"KR","type":"education","lineage":["https://openalex.org/I24214720"]},"years":[2023,2021]},{"institution":{"id":"https://openalex.org/I89440247","ror":"https://ror.org/00s9dpb54","display_name":"Myongji University","country_code":"KR","type":"education","lineage":["https://openalex.org/I89440247"]},"years":[2020]}],"last_known_institutions":null,"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":16,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":6,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","value":0.000149,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13510","display_name":"Nostalgia and Consumer Behavior","value":0.0001283,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":4.93e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13353","display_name":"Flow Experience in Various Fields","value":4.82e-05,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","value":3.94e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7378991842269897},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.7223590612411499},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6112498641014099},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.598187267780304},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.5185742974281311}],"counts_by_year":[{"year":2013,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2014,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2015,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2016,"works_count":1,"oa_works_count":1,"cited_by_count":3},{"year":2017,"works_count":3,"oa_works_count":2,"cited_by_count":13},{"year":2018,"works_count":4,"oa_works_count":1,"cited_by_count":11},{"year":2019,"works_count":0,"oa_works_count":0,"cited_by_count":27},{"year":2020,"works_count":7,"oa_works_count":2,"cited_by_count":31},{"year":2021,"works_count":4,"oa_works_count":1,"cited_by_count":34},{"year":2022,"works_count":0,"oa_works_count":0,"cited_by_count":49},{"year":2023,"works_count":2,"oa_works_count":1,"cited_by_count":53},{"year":2024,"works_count":2,"oa_works_count":0,"cited_by_count":51},{"year":2025,"works_count":0,"oa_works_count":0,"cited_by_count":70},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":37}],"display_name_alternatives":["Moon Kyung Cha","Moon-Kyung Cha","MoonKyung Cha","Moon\u2010Kyung Cha"],"block_key":"m cha","works_api_url":"https://api.openalex.org/works?filter=author.id:A5086767014","updated_date":"2026-11-07T12:08:38","created_date":"2016-06-24T00:00:00"}
