{"id":"https://openalex.org/A5086410889","orcid":"https://orcid.org/0000-0003-4155-4379","observed_orcids":["https://orcid.org/0000-0003-4155-4379"],"display_name":"\u041c. \u0422. \u0414\u0430\u0432\u043b\u0435\u0442\u043e\u0432\u0430","raw_author_names":["M. T. Davletova","M. \u0422. Davletova","M.T. Davletova","Maira Davletova","\u041c. \u0422. Davletova","\u041c. \u0422. \u0414\u0430\u0432\u043b\u0435\u0442\u043e\u0432\u0430"],"full_name":"\u041c. \u0422. \u0414\u0430\u0432\u043b\u0435\u0442\u043e\u0432\u0430","works_count":19,"cited_by_count":27,"summary_stats":{"2yr_mean_citedness":0.75,"h_index":3,"i10_index":1},"ids":{"openalex":"https://openalex.org/A5086410889","orcid":"https://orcid.org/0000-0003-4155-4379","observed_orcids":["https://orcid.org/0000-0003-4155-4379"]},"affiliations":[{"institution":{"id":"https://openalex.org/I105208703","ror":"https://ror.org/00rhgqg04","display_name":"Almaty Management University","country_code":"KZ","type":"education","lineage":["https://openalex.org/I105208703"]},"years":[2023]},{"institution":{"id":"https://openalex.org/I19880235","ror":"https://ror.org/010pmpe69","display_name":"Lomonosov Moscow State University","country_code":"RU","type":"education","lineage":["https://openalex.org/I19880235"]},"years":[2025]},{"institution":{"id":"https://openalex.org/I2801841357","ror":"https://ror.org/02q35ve03","display_name":"Kazakh Ablai Khan University of International Relations and World Languages","country_code":"KZ","type":"education","lineage":["https://openalex.org/I2801841357"]},"years":[2020]},{"institution":{"id":"https://openalex.org/I3130577743","ror":"https://ror.org/0523w7v09","display_name":"Narxoz University","country_code":"KZ","type":"education","lineage":["https://openalex.org/I3130577743"]},"years":[2023]},{"institution":{"id":"https://openalex.org/I3130777500","ror":"https://ror.org/045mxyc94","display_name":"Turan University","country_code":"KZ","type":"education","lineage":["https://openalex.org/I3130777500"]},"years":[2026,2025,2024,2023,2022,2019,2018]},{"institution":{"id":"https://openalex.org/I4210143508","ror":"https://ror.org/042dtza69","display_name":"International Information Technologies University","country_code":"KZ","type":"education","lineage":["https://openalex.org/I4210143508"]},"years":[2024]}],"last_known_institutions":[{"id":"https://openalex.org/I3130777500","ror":"https://ror.org/045mxyc94","display_name":"Turan University","country_code":"KZ","type":"education","lineage":["https://openalex.org/I3130777500"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":13,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":11,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","count":4,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13760","display_name":"Finance, Taxation, and Governance","value":3.08e-05,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":2.5e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12681","display_name":"Global Healthcare and Medical Tourism","value":1.61e-05,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","value":1.49e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13810","display_name":"Legal Systems and Institutions","value":1.48e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6783512830734253},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.66778564453125},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.49167948961257935},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.46560001373291016},{"id":"127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","score":0.30704909563064575}],"counts_by_year":[{"year":2016,"works_count":2,"oa_works_count":1,"cited_by_count":0},{"year":2018,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2019,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2020,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2022,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2023,"works_count":3,"oa_works_count":3,"cited_by_count":1},{"year":2024,"works_count":3,"oa_works_count":3,"cited_by_count":9},{"year":2025,"works_count":2,"oa_works_count":2,"cited_by_count":12},{"year":2026,"works_count":3,"oa_works_count":3,"cited_by_count":5}],"display_name_alternatives":["M. T. Davletova","M. \u0422. Davletova","M.T. Davletova","Maira Davletova","\u041c. \u0422. Davletova","\u041c. \u0422. \u0414\u0430\u0432\u043b\u0435\u0442\u043e\u0432\u0430"],"block_key":"m davletova","works_api_url":"https://api.openalex.org/works?filter=author.id:A5086410889","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5086410889","updated_date":"2026-11-12T13:17:38","created_date":"2020-01-30T00:00:00"}