{"id":"https://openalex.org/A5084530552","orcid":null,"observed_orcids":[],"display_name":"Beng Soo Ong","raw_author_names":["Beng Ong","Beng S. Ong","Beng Soo Ong"],"full_name":"Beng Soo Ong","works_count":20,"cited_by_count":535,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":12,"i10_index":13},"ids":{"openalex":"https://openalex.org/A5084530552","orcid":null,"observed_orcids":[]},"affiliations":[{"institution":{"id":"https://openalex.org/I127339247","ror":"https://ror.org/020qm1538","display_name":"California State University System","country_code":"US","type":"education","lineage":["https://openalex.org/I127339247"]},"years":[2015,2011]},{"institution":{"id":"https://openalex.org/I67328108","ror":"https://ror.org/03enmdz06","display_name":"California State University, Fresno","country_code":"US","type":"education","lineage":["https://openalex.org/I67328108"]},"years":[2015,2014,2012,2011,2008,2004,1998,1997,1995]}],"last_known_institutions":[{"id":"https://openalex.org/I127339247","ror":"https://ror.org/020qm1538","display_name":"California State University System","country_code":"US","type":"education","lineage":["https://openalex.org/I127339247"]},{"id":"https://openalex.org/I67328108","ror":"https://ror.org/03enmdz06","display_name":"California State University, Fresno","country_code":"US","type":"education","lineage":["https://openalex.org/I67328108"]}],"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","count":8,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":6,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":6,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12724","display_name":"Water-Energy-Food Nexus Studies","value":2.98e-05,"subfield":{"id":"https://openalex.org/subfields/2312","display_name":"Water Science and Technology"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14224","display_name":"Oil, Gas, and Environmental Issues","value":2.47e-05,"subfield":{"id":"https://openalex.org/subfields/2105","display_name":"Renewable Energy, Sustainability and the Environment"},"field":{"id":"https://openalex.org/fields/21","display_name":"Energy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","value":1.66e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","value":1.6e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12171","display_name":"Open Education and E-Learning","value":1.58e-05,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"x_concepts":[{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.8126338124275208},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7105353474617004},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6917542219161987},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.4083862006664276},{"id":"169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","score":0.14770323038101196}],"counts_by_year":[{"year":1995,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":1997,"works_count":3,"oa_works_count":0,"cited_by_count":0},{"year":1998,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2004,"works_count":5,"oa_works_count":2,"cited_by_count":0},{"year":2008,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2011,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2012,"works_count":1,"oa_works_count":0,"cited_by_count":27},{"year":2013,"works_count":0,"oa_works_count":0,"cited_by_count":25},{"year":2014,"works_count":4,"oa_works_count":2,"cited_by_count":21},{"year":2015,"works_count":2,"oa_works_count":1,"cited_by_count":37},{"year":2016,"works_count":0,"oa_works_count":0,"cited_by_count":45},{"year":2017,"works_count":0,"oa_works_count":0,"cited_by_count":25},{"year":2018,"works_count":0,"oa_works_count":0,"cited_by_count":30},{"year":2019,"works_count":0,"oa_works_count":0,"cited_by_count":38},{"year":2020,"works_count":0,"oa_works_count":0,"cited_by_count":34},{"year":2021,"works_count":0,"oa_works_count":0,"cited_by_count":19},{"year":2022,"works_count":0,"oa_works_count":0,"cited_by_count":14},{"year":2023,"works_count":0,"oa_works_count":0,"cited_by_count":24},{"year":2024,"works_count":0,"oa_works_count":0,"cited_by_count":20},{"year":2025,"works_count":0,"oa_works_count":0,"cited_by_count":11},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":5}],"display_name_alternatives":["Beng Ong","Beng S. Ong","Beng Soo Ong"],"block_key":"b ong","works_api_url":"https://api.openalex.org/works?filter=author.id:A5084530552","updated_date":"2026-10-29T12:27:34","created_date":"2016-06-24T00:00:00"}
