{"id":"https://openalex.org/A5083485672","orcid":"https://orcid.org/0000-0003-3138-2139","observed_orcids":["https://orcid.org/0000-0003-3138-2139"],"display_name":"Muhammet MUTLU","raw_author_names":["Muhammet MUTLU","Muhammet Mutlu","Mutlu, Muhammet"],"full_name":"Mutlu, Muhammet","works_count":17,"cited_by_count":33,"summary_stats":{"2yr_mean_citedness":0.875,"h_index":3,"i10_index":1},"ids":{"openalex":"https://openalex.org/A5083485672","orcid":"https://orcid.org/0000-0003-3138-2139","observed_orcids":["https://orcid.org/0000-0003-3138-2139"]},"affiliations":[{"institution":{"id":"https://openalex.org/I265519392","ror":"https://ror.org/038pb1155","display_name":"Erzurum Technical University","country_code":"TR","type":"education","lineage":["https://openalex.org/I265519392"]},"years":[2026,2025,2024,2023,2022,2021,2020]},{"institution":{"id":"https://openalex.org/I48843708","ror":"https://ror.org/01etz1309","display_name":"Pamukkale University","country_code":"TR","type":"education","lineage":["https://openalex.org/I48843708"]},"years":[2020]},{"institution":{"id":"https://openalex.org/I64134780","ror":"https://ror.org/03je5c526","display_name":"Atat\u00fcrk University","country_code":"TR","type":"education","lineage":["https://openalex.org/I64134780"]},"years":[2026,2020]}],"last_known_institutions":[{"id":"https://openalex.org/I265519392","ror":"https://ror.org/038pb1155","display_name":"Erzurum Technical University","country_code":"TR","type":"education","lineage":["https://openalex.org/I265519392"]},{"id":"https://openalex.org/I64134780","ror":"https://ror.org/03je5c526","display_name":"Atat\u00fcrk University","country_code":"TR","type":"education","lineage":["https://openalex.org/I64134780"]}],"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":9,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":6,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":4,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":3,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","value":2.6e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":1.54e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","value":1.33e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","value":1.15e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10986","display_name":"RFID technology advancements","value":1.07e-05,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.820900022983551},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.6819957494735718},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.6819261908531189},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6320000290870667},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.5756999850273132}],"counts_by_year":[{"year":2020,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2021,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2022,"works_count":3,"oa_works_count":3,"cited_by_count":7},{"year":2023,"works_count":2,"oa_works_count":2,"cited_by_count":1},{"year":2024,"works_count":2,"oa_works_count":2,"cited_by_count":7},{"year":2025,"works_count":3,"oa_works_count":2,"cited_by_count":7},{"year":2026,"works_count":3,"oa_works_count":3,"cited_by_count":11}],"display_name_alternatives":["Muhammet MUTLU","Muhammet Mutlu","Mutlu, Muhammet"],"block_key":"m mutlu","works_api_url":"https://api.openalex.org/works?filter=author.id:A5083485672","updated_date":"2026-10-31T12:29:50","created_date":"2020-06-12T00:00:00"}
