{"id":"https://openalex.org/A5083264210","orcid":"https://orcid.org/0000-0002-0782-9028","observed_orcids":["https://orcid.org/0000-0002-0782-9028"],"display_name":"Sladjana Starcevic","raw_author_names":["Sladjana Starcevic"],"full_name":"Sladjana Starcevic","works_count":14,"cited_by_count":43,"summary_stats":{"2yr_mean_citedness":0.6666666666666666,"h_index":3,"i10_index":2},"ids":{"openalex":"https://openalex.org/A5083264210","orcid":"https://orcid.org/0000-0002-0782-9028","observed_orcids":["https://orcid.org/0000-0002-0782-9028"]},"affiliations":[{"institution":{"id":"https://openalex.org/I4210092976","ror":"https://ror.org/00ewfne71","display_name":"Metropolitan University","country_code":"RS","type":"education","lineage":["https://openalex.org/I4210092976"]},"years":[2025,2019]}],"last_known_institutions":[{"id":"https://openalex.org/I4210092976","ror":"https://ror.org/00ewfne71","display_name":"Metropolitan University","country_code":"RS","type":"education","lineage":["https://openalex.org/I4210092976"]}],"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":9,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":8,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","count":3,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13025","display_name":"American History and Culture","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","count":2,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":2.46e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","value":2.34e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13025","display_name":"American History and Culture","value":2.18e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13841","display_name":"Psychology of Social Influence","value":1.89e-05,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","value":1.26e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","score":0.8252310752868652},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.769486129283905},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7478012442588806},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.654204249382019},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.5101504921913147}],"counts_by_year":[{"year":2006,"works_count":3,"oa_works_count":3,"cited_by_count":0},{"year":2007,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2013,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2015,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2016,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2017,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2018,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2019,"works_count":1,"oa_works_count":1,"cited_by_count":5},{"year":2020,"works_count":0,"oa_works_count":0,"cited_by_count":4},{"year":2021,"works_count":0,"oa_works_count":0,"cited_by_count":4},{"year":2022,"works_count":0,"oa_works_count":0,"cited_by_count":8},{"year":2023,"works_count":0,"oa_works_count":0,"cited_by_count":3},{"year":2024,"works_count":0,"oa_works_count":0,"cited_by_count":13},{"year":2025,"works_count":3,"oa_works_count":1,"cited_by_count":5},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":1}],"display_name_alternatives":["Sladjana Starcevic"],"block_key":"s starcevic","works_api_url":"https://api.openalex.org/works?filter=author.id:A5083264210","awards_count":0,"updated_date":"2026-11-07T12:08:38","created_date":"2016-06-24T00:00:00"}
