{"id":"https://openalex.org/A5074757368","orcid":"https://orcid.org/0000-0002-7653-5605","observed_orcids":["https://orcid.org/0000-0002-7653-5605"],"display_name":"Moon Young Kang","raw_author_names":["Moon Kang","Moon Young Kang","Moon Young Kanga"],"full_name":"Moon Young Kang","works_count":45,"cited_by_count":363,"summary_stats":{"2yr_mean_citedness":3.0,"h_index":11,"i10_index":12},"ids":{"openalex":"https://openalex.org/A5074757368","orcid":"https://orcid.org/0000-0002-7653-5605","observed_orcids":["https://orcid.org/0000-0002-7653-5605"]},"affiliations":[{"institution":{"id":"https://openalex.org/I126307644","ror":"https://ror.org/036jqmy94","display_name":"University of Iowa","country_code":"US","type":"education","lineage":["https://openalex.org/I126307644"]},"years":[2016]},{"institution":{"id":"https://openalex.org/I130769515","ror":"https://ror.org/04p491231","display_name":"Pennsylvania State University","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]},"years":[2017,2016]},{"institution":{"id":"https://openalex.org/I135310074","ror":"https://ror.org/01y2jtd41","display_name":"University of Wisconsin\u2013Madison","country_code":"US","type":"education","lineage":["https://openalex.org/I135310074"]},"years":[2009]},{"institution":{"id":"https://openalex.org/I141371507","ror":"https://ror.org/017xnm587","display_name":"Soongsil University","country_code":"KR","type":"education","lineage":["https://openalex.org/I141371507"]},"years":[2025,2024,2022,2021,2020,2019]},{"institution":{"id":"https://openalex.org/I157485424","ror":"https://ror.org/05apxxy63","display_name":"Korea Advanced Institute of Science and Technology","country_code":"KR","type":"education","lineage":["https://openalex.org/I157485424"]},"years":[2019,2018,2017,2016,2013]},{"institution":{"id":"https://openalex.org/I197347611","ror":"https://ror.org/047dqcg40","display_name":"Korea University","country_code":"KR","type":"education","lineage":["https://openalex.org/I197347611"]},"years":[2016]},{"institution":{"id":"https://openalex.org/I203951103","ror":"https://ror.org/02kn6nx58","display_name":"Keio University","country_code":"JP","type":"education","lineage":["https://openalex.org/I203951103"]},"years":[2025]},{"institution":{"id":"https://openalex.org/I4210149842","ror":"https://ror.org/03r50rc39","display_name":"Orthopaedic Institute for Children","country_code":"US","type":"nonprofit","lineage":["https://openalex.org/I4210149842"]},"years":[2019]},{"institution":{"id":"https://openalex.org/I4405259018","ror":"https://ror.org/01jk65d91","display_name":"Keimyung University Daegu Dongsan Hospital","country_code":"KR","type":"healthcare","lineage":["https://openalex.org/I4210128080","https://openalex.org/I4405259018"]},"years":[2019,2018]},{"institution":{"id":"https://openalex.org/I4405261187","ror":"https://ror.org/04xxe0935","display_name":"Keimyung University Dongsan Hospital","country_code":"KR","type":"healthcare","lineage":["https://openalex.org/I4210128080","https://openalex.org/I4405261187"]},"years":[2019,2018]},{"institution":{"id":"https://openalex.org/I4921948","ror":"https://ror.org/01an57a31","display_name":"Pusan National University","country_code":"KR","type":"education","lineage":["https://openalex.org/I4921948"]},"years":[2016]},{"institution":{"id":"https://openalex.org/I52010207","ror":"https://ror.org/00tjv0s33","display_name":"Keimyung University","country_code":"KR","type":"education","lineage":["https://openalex.org/I52010207"]},"years":[2019,2018]},{"institution":{"id":"https://openalex.org/I52357470","ror":"https://ror.org/00rs6vg23","display_name":"The Ohio State University","country_code":"US","type":"education","lineage":["https://openalex.org/I52357470"]},"years":[2016]}],"last_known_institutions":[{"id":"https://openalex.org/I141371507","ror":"https://ror.org/017xnm587","display_name":"Soongsil University","country_code":"KR","type":"education","lineage":["https://openalex.org/I141371507"]},{"id":"https://openalex.org/I203951103","ror":"https://ror.org/02kn6nx58","display_name":"Keio University","country_code":"JP","type":"education","lineage":["https://openalex.org/I203951103"]}],"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","count":17,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":8,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":7,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T14407","display_name":"Athletic Training and Education","value":0.0001361,"subfield":{"id":"https://openalex.org/subfields/3612","display_name":"Physical Therapy, Sports Therapy and Rehabilitation"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","value":3.56e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13638","display_name":"Human auditory perception and evaluation","value":3.16e-05,"subfield":{"id":"https://openalex.org/subfields/3102","display_name":"Acoustics and Ultrasonics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12735","display_name":"Blood donation and transfusion practices","value":2.94e-05,"subfield":{"id":"https://openalex.org/subfields/2720","display_name":"Hematology"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","value":2.7e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.7836575508117676},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7297650575637817},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6454896926879883},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.5421782732009888},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.4839473068714142}],"counts_by_year":[{"year":2009,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2012,"works_count":0,"oa_works_count":0,"cited_by_count":3},{"year":2013,"works_count":4,"oa_works_count":3,"cited_by_count":13},{"year":2014,"works_count":1,"oa_works_count":0,"cited_by_count":4},{"year":2015,"works_count":3,"oa_works_count":1,"cited_by_count":1},{"year":2016,"works_count":8,"oa_works_count":2,"cited_by_count":3},{"year":2017,"works_count":4,"oa_works_count":2,"cited_by_count":11},{"year":2018,"works_count":6,"oa_works_count":1,"cited_by_count":7},{"year":2019,"works_count":6,"oa_works_count":0,"cited_by_count":18},{"year":2020,"works_count":3,"oa_works_count":2,"cited_by_count":17},{"year":2021,"works_count":3,"oa_works_count":1,"cited_by_count":26},{"year":2022,"works_count":3,"oa_works_count":1,"cited_by_count":53},{"year":2023,"works_count":0,"oa_works_count":0,"cited_by_count":40},{"year":2024,"works_count":1,"oa_works_count":1,"cited_by_count":71},{"year":2025,"works_count":1,"oa_works_count":1,"cited_by_count":52},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":39}],"display_name_alternatives":["Moon Kang","Moon Young Kang","Moon Young Kanga"],"block_key":"m kang","works_api_url":"https://api.openalex.org/works?filter=author.id:A5074757368","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5074757368","updated_date":"2026-11-13T15:08:24","created_date":"2016-06-24T00:00:00"}