{"id":"https://openalex.org/A5073777107","orcid":"https://orcid.org/0000-0001-7875-2323","observed_orcids":["https://orcid.org/0000-0001-7875-2323"],"display_name":"Boying Li","raw_author_names":["Boying Li","Li Boying","Li, Boying"],"full_name":"Li, Boying","works_count":65,"cited_by_count":2237,"summary_stats":{"2yr_mean_citedness":5.666666666666667,"h_index":21,"i10_index":28},"ids":{"openalex":"https://openalex.org/A5073777107","orcid":"https://orcid.org/0000-0001-7875-2323","observed_orcids":["https://orcid.org/0000-0001-7875-2323"]},"affiliations":[{"institution":{"id":"https://openalex.org/I116953780","ror":"https://ror.org/03rc6as71","display_name":"Tongji University","country_code":"CN","type":"education","lineage":["https://openalex.org/I116953780"]},"years":[2026,2025,2024,2023,2022,2021,2019]},{"institution":{"id":"https://openalex.org/I13591777","ror":"https://ror.org/03y4dt428","display_name":"University of Nottingham Ningbo China","country_code":"CN","type":"education","lineage":["https://openalex.org/I13591777","https://openalex.org/I142263535"]},"years":[2026,2025,2024,2023,2022,2021,2020,2019,2018,2017,2016,2015]},{"institution":{"id":"https://openalex.org/I142263535","ror":"https://ror.org/01ee9ar58","display_name":"University of Nottingham","country_code":"GB","type":"education","lineage":["https://openalex.org/I142263535"]},"years":[2026,2025,2024,2023,2019,2018]},{"institution":{"id":"https://openalex.org/I183067930","ror":"https://ror.org/0220qvk04","display_name":"Shanghai Jiao Tong University","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]},"years":[2018]},{"institution":{"id":"https://openalex.org/I204553293","ror":"https://ror.org/041qf4r12","display_name":"China University of Petroleum, Beijing","country_code":"CN","type":"education","lineage":["https://openalex.org/I204553293"]},"years":[2024]},{"institution":{"id":"https://openalex.org/I4210166335","ror":"https://ror.org/05t1nkw30","display_name":"Xiamen Tobacco Industry (China)","country_code":"CN","type":"company","lineage":["https://openalex.org/I4210166335"]},"years":[2023]}],"last_known_institutions":[{"id":"https://openalex.org/I116953780","ror":"https://ror.org/03rc6as71","display_name":"Tongji University","country_code":"CN","type":"education","lineage":["https://openalex.org/I116953780"]},{"id":"https://openalex.org/I13591777","ror":"https://ror.org/03y4dt428","display_name":"University of Nottingham Ningbo China","country_code":"CN","type":"education","lineage":["https://openalex.org/I13591777","https://openalex.org/I142263535"]},{"id":"https://openalex.org/I142263535","ror":"https://ror.org/01ee9ar58","display_name":"University of Nottingham","country_code":"GB","type":"education","lineage":["https://openalex.org/I142263535"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":26,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":17,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","count":7,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":6,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","count":6,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13927","display_name":"Cyberloafing and Workplace Behavior","value":5.22e-05,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":4.82e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","value":4.78e-05,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12916","display_name":"COVID-19 impact on air quality","value":3.83e-05,"subfield":{"id":"https://openalex.org/subfields/2306","display_name":"Global and Planetary Change"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","value":3.55e-05,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7145348787307739},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.6879770755767822},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.6800500154495239},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6327999830245972},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.5830329656600952}],"counts_by_year":[{"year":2013,"works_count":1,"oa_works_count":0,"cited_by_count":3},{"year":2015,"works_count":4,"oa_works_count":2,"cited_by_count":229},{"year":2016,"works_count":4,"oa_works_count":1,"cited_by_count":335},{"year":2017,"works_count":3,"oa_works_count":2,"cited_by_count":58},{"year":2018,"works_count":6,"oa_works_count":4,"cited_by_count":342},{"year":2019,"works_count":11,"oa_works_count":2,"cited_by_count":771},{"year":2020,"works_count":4,"oa_works_count":1,"cited_by_count":14},{"year":2021,"works_count":2,"oa_works_count":0,"cited_by_count":222},{"year":2022,"works_count":5,"oa_works_count":3,"cited_by_count":69},{"year":2023,"works_count":7,"oa_works_count":4,"cited_by_count":92},{"year":2024,"works_count":5,"oa_works_count":2,"cited_by_count":62},{"year":2025,"works_count":8,"oa_works_count":5,"cited_by_count":39},{"year":2026,"works_count":5,"oa_works_count":3,"cited_by_count":1}],"display_name_alternatives":["Boying Li","Li Boying","Li, Boying"],"block_key":"b li","works_api_url":"https://api.openalex.org/works?filter=author.id:A5073777107","updated_date":"2026-10-16T12:29:29","created_date":"2016-06-24T00:00:00"}
