{"id":"https://openalex.org/A5070360577","orcid":null,"observed_orcids":[],"display_name":"Nak Gulid","raw_author_names":["Dr. Nak Gulid","Gulid Nak","Gulid, Nak","Nak Gulid","gulid, Nak"],"full_name":"Dr. Nak Gulid","works_count":33,"cited_by_count":363,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":5,"i10_index":5},"ids":{"openalex":"https://openalex.org/A5070360577","orcid":null,"observed_orcids":[]},"affiliations":[{"institution":{"id":"https://openalex.org/I130769515","ror":"https://ror.org/04p491231","display_name":"Pennsylvania State University","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]},"years":[2019]},{"institution":{"id":"https://openalex.org/I76920116","ror":"https://ror.org/04718hx42","display_name":"Srinakharinwirot University","country_code":"TH","type":"education","lineage":["https://openalex.org/I76920116"]},"years":[2025,2022,2014,2013,2011,2010,2009]}],"last_known_institutions":[{"id":"https://openalex.org/I76920116","ror":"https://ror.org/04718hx42","display_name":"Srinakharinwirot University","country_code":"TH","type":"education","lineage":["https://openalex.org/I76920116"]}],"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":19,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","count":14,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":14,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":7,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":6,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13562","display_name":"Cruise Tourism Development and Management","value":4.11e-05,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","value":3.94e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","value":3.5e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12681","display_name":"Global Healthcare and Medical Tourism","value":3.23e-05,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":2.49e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7443729639053345},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.7291553020477295},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.7232556343078613},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7158765196800232},{"id":"205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","score":0.36054930090904236}],"counts_by_year":[{"year":2007,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2008,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2009,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2010,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2011,"works_count":3,"oa_works_count":3,"cited_by_count":0},{"year":2012,"works_count":0,"oa_works_count":0,"cited_by_count":14},{"year":2013,"works_count":1,"oa_works_count":1,"cited_by_count":16},{"year":2014,"works_count":3,"oa_works_count":1,"cited_by_count":19},{"year":2015,"works_count":2,"oa_works_count":0,"cited_by_count":28},{"year":2016,"works_count":0,"oa_works_count":0,"cited_by_count":31},{"year":2017,"works_count":1,"oa_works_count":1,"cited_by_count":25},{"year":2018,"works_count":3,"oa_works_count":0,"cited_by_count":25},{"year":2019,"works_count":8,"oa_works_count":2,"cited_by_count":26},{"year":2020,"works_count":1,"oa_works_count":1,"cited_by_count":40},{"year":2021,"works_count":2,"oa_works_count":0,"cited_by_count":29},{"year":2022,"works_count":2,"oa_works_count":2,"cited_by_count":20},{"year":2023,"works_count":0,"oa_works_count":0,"cited_by_count":19},{"year":2024,"works_count":0,"oa_works_count":0,"cited_by_count":26},{"year":2025,"works_count":1,"oa_works_count":1,"cited_by_count":13},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":17}],"display_name_alternatives":["Dr. Nak Gulid","Gulid Nak","Gulid, Nak","Nak Gulid","gulid, Nak"],"block_key":"n gulid","works_api_url":"https://api.openalex.org/works?filter=author.id:A5070360577","awards_count":0,"updated_date":"2026-11-07T12:08:38","created_date":"2016-06-24T00:00:00"}