{"id":"https://openalex.org/A5069999418","orcid":"https://orcid.org/0000-0001-7920-4257","observed_orcids":["https://orcid.org/0000-0001-7920-4257"],"display_name":"Nova Christian Immanuel Mamuaya","raw_author_names":["Mamuaya, Nova","Mamuaya, Nova Christian Immanuel","Nova CH Mamuaya","Nova Ch Mamuaya","Nova Ch. I. Mamuaya","Nova Ch. Mamuaya","Nova Christian Immanuel Mamuaya","Nova Christian Mamuaya","Nova Mamuaya"],"full_name":"Nova Christian Immanuel Mamuaya","works_count":69,"cited_by_count":154,"summary_stats":{"2yr_mean_citedness":1.2272727272727273,"h_index":7,"i10_index":5},"ids":{"openalex":"https://openalex.org/A5069999418","orcid":"https://orcid.org/0000-0001-7920-4257","observed_orcids":["https://orcid.org/0000-0001-7920-4257"]},"affiliations":[{"institution":{"id":"https://openalex.org/I3131162304","ror":"https://ror.org/04appkh56","display_name":"Manado State University","country_code":"ID","type":"education","lineage":["https://openalex.org/I3131162304"]},"years":[2026,2025,2024,2023,2022,2021,2020,2019,2018,2016]}],"last_known_institutions":[{"id":"https://openalex.org/I3131162304","ror":"https://ror.org/04appkh56","display_name":"Manado State University","country_code":"ID","type":"education","lineage":["https://openalex.org/I3131162304"]}],"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":32,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","count":16,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":14,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":11,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12123","display_name":"Financial Analysis and Corporate Governance","count":11,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":5.68e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","value":4.87e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","value":3.92e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","value":3.35e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14436","display_name":"Employee Performance and Leadership","value":3e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","score":0.7975526452064514},{"id":"178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","score":0.7893000245094299},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7744200229644775},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.6891999840736389},{"id":"33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","score":0.6204000115394592}],"counts_by_year":[{"year":2016,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2017,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2018,"works_count":9,"oa_works_count":8,"cited_by_count":1},{"year":2019,"works_count":6,"oa_works_count":6,"cited_by_count":2},{"year":2020,"works_count":8,"oa_works_count":7,"cited_by_count":10},{"year":2021,"works_count":7,"oa_works_count":7,"cited_by_count":10},{"year":2022,"works_count":9,"oa_works_count":9,"cited_by_count":18},{"year":2023,"works_count":6,"oa_works_count":6,"cited_by_count":26},{"year":2024,"works_count":5,"oa_works_count":5,"cited_by_count":22},{"year":2025,"works_count":6,"oa_works_count":6,"cited_by_count":32},{"year":2026,"works_count":11,"oa_works_count":11,"cited_by_count":33}],"display_name_alternatives":["Mamuaya, Nova","Mamuaya, Nova Christian Immanuel","Nova CH Mamuaya","Nova Ch Mamuaya","Nova Ch. I. Mamuaya","Nova Ch. Mamuaya","Nova Christian Immanuel Mamuaya","Nova Christian Mamuaya","Nova Mamuaya"],"block_key":"n mamuaya","works_api_url":"https://api.openalex.org/works?filter=author.id:A5069999418","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5069999418","updated_date":"2026-11-13T15:08:24","created_date":"2016-06-24T00:00:00"}