{"id":"https://openalex.org/A5060107985","orcid":"https://orcid.org/0009-0002-0847-9768","observed_orcids":["https://orcid.org/0009-0002-0847-9768"],"display_name":"Chainarong Rungruengarporn","raw_author_names":["Chainarong Rungruengarporn","Rungruengarporn, Chainarong"],"full_name":"Chainarong Rungruengarporn","works_count":7,"cited_by_count":12,"summary_stats":{"2yr_mean_citedness":3.0,"h_index":3,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5060107985","orcid":"https://orcid.org/0009-0002-0847-9768","observed_orcids":["https://orcid.org/0009-0002-0847-9768"]},"affiliations":[{"institution":{"id":"https://openalex.org/I115748381","ror":"https://ror.org/03zmqc707","display_name":"Assumption University","country_code":"TH","type":"education","lineage":["https://openalex.org/I115748381"]},"years":[2025,2024,2022,2020,2016]},{"institution":{"id":"https://openalex.org/I145210474","ror":"https://ror.org/039k72y49","display_name":"Assumption University","country_code":"US","type":"education","lineage":["https://openalex.org/I145210474"]},"years":[2022]},{"institution":{"id":"https://openalex.org/I4210149728","ror":"https://ror.org/05c9jga87","display_name":"Assumption University","country_code":"CA","type":"education","lineage":["https://openalex.org/I4210149728"]},"years":[2025,2022,2020,2016]}],"last_known_institutions":[{"id":"https://openalex.org/I115748381","ror":"https://ror.org/03zmqc707","display_name":"Assumption University","country_code":"TH","type":"education","lineage":["https://openalex.org/I115748381"]},{"id":"https://openalex.org/I4210149728","ror":"https://ror.org/05c9jga87","display_name":"Assumption University","country_code":"CA","type":"education","lineage":["https://openalex.org/I4210149728"]}],"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10007","display_name":"Monetary Policy and Economic Impact","count":1,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10164","display_name":"Quality and Supply Management","count":1,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T11864","display_name":"Supply Chain Resilience and Risk Management","value":1.15e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":9.2e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11066","display_name":"Organic Food and Agriculture","value":7.5e-06,"subfield":{"id":"https://openalex.org/subfields/1110","display_name":"Plant Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12057","display_name":"Consumer Attitudes and Food Labeling","value":7.3e-06,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11426","display_name":"Genetically Modified Organisms Research","value":6.9e-06,"subfield":{"id":"https://openalex.org/subfields/1110","display_name":"Plant Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"x_concepts":[{"id":"152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","score":0.7026000022888184},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.682699978351593},{"id":"136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","score":0.5918999910354614},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.5741825699806213},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.5308732986450195}],"counts_by_year":[{"year":2016,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2020,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2021,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2022,"works_count":1,"oa_works_count":1,"cited_by_count":2},{"year":2023,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2024,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2025,"works_count":1,"oa_works_count":1,"cited_by_count":5},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":4}],"display_name_alternatives":["Chainarong Rungruengarporn","Rungruengarporn, Chainarong"],"block_key":"c rungruengarporn","works_api_url":"https://api.openalex.org/works?filter=author.id:A5060107985","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5060107985","updated_date":"2026-11-10T14:30:39","created_date":"2016-06-24T00:00:00"}