{"id":"https://openalex.org/A5059488309","orcid":"https://orcid.org/0000-0001-7973-8013","observed_orcids":["https://orcid.org/0000-0001-7973-8013"],"display_name":"Wisit Rittiboonchai","raw_author_names":["RITTIBOONCHAI , Wisit","RITTIBOONCHAI, Wisit","Ritiiboonchai, Wisit","Rittiboonchai,  Wisit","Rittiboonchai, Wisit","W Rittiboonchai","Wisit Rittiboonchai"],"full_name":"Wisit Rittiboonchai","works_count":46,"cited_by_count":12,"summary_stats":{"2yr_mean_citedness":0.2,"h_index":1,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5059488309","orcid":"https://orcid.org/0000-0001-7973-8013","observed_orcids":["https://orcid.org/0000-0001-7973-8013"]},"affiliations":[{"institution":{"id":"https://openalex.org/I3130994956","ror":"https://ror.org/01p3ehe02","display_name":"Souphanouvong University","country_code":"LA","type":"education","lineage":["https://openalex.org/I3130994956"]},"years":[2021]},{"institution":{"id":"https://openalex.org/I4210139698","ror":"https://ror.org/03y12yp46","display_name":"Nakhon Pathom Rajabhat University","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210139698"]},"years":[2559,2026,2024,2023,2022,2021,2020,2019,2018,2017]},{"institution":{"id":"https://openalex.org/I4210163361","ror":"https://ror.org/01g4rg913","display_name":"Rajabhat University System","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210163361"]},"years":[2023]},{"institution":{"id":"https://openalex.org/I4392738263","ror":"https://ror.org/02x2py139","display_name":"Thonburi University","country_code":"TH","type":"education","lineage":["https://openalex.org/I4392738263"]},"years":[2025]},{"institution":{"id":"https://openalex.org/I58196637","ror":"https://ror.org/00mrw8k38","display_name":"Ramkhamhaeng University","country_code":"TH","type":"education","lineage":["https://openalex.org/I58196637"]},"years":[2021]}],"last_known_institutions":[{"id":"https://openalex.org/I4210139698","ror":"https://ror.org/03y12yp46","display_name":"Nakhon Pathom Rajabhat University","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210139698"]}],"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":15,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10006","display_name":"Job Satisfaction and Organizational Behavior","count":7,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":7,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14309","display_name":"Employee Performance and Management","count":7,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":6,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T14125","display_name":"Education, Sociology, Communication Studies","value":3.62e-05,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13273","display_name":"Knowledge Management in Higher Education","value":3.36e-05,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":2.68e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13934","display_name":"Indigenous Knowledge Systems and Agriculture","value":2.29e-05,"subfield":{"id":"https://openalex.org/subfields/3314","display_name":"Anthropology"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11066","display_name":"Organic Food and Agriculture","value":2.26e-05,"subfield":{"id":"https://openalex.org/subfields/1110","display_name":"Plant Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.78329998254776},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7135294675827026},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.6818000078201294},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.629244327545166},{"id":"18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","score":0.5091999769210815}],"counts_by_year":[{"year":2014,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2016,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2017,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2018,"works_count":3,"oa_works_count":3,"cited_by_count":0},{"year":2019,"works_count":3,"oa_works_count":3,"cited_by_count":1},{"year":2020,"works_count":7,"oa_works_count":4,"cited_by_count":1},{"year":2021,"works_count":13,"oa_works_count":9,"cited_by_count":1},{"year":2022,"works_count":2,"oa_works_count":2,"cited_by_count":1},{"year":2023,"works_count":5,"oa_works_count":5,"cited_by_count":3},{"year":2024,"works_count":1,"oa_works_count":1,"cited_by_count":3},{"year":2025,"works_count":6,"oa_works_count":4,"cited_by_count":2},{"year":2026,"works_count":2,"oa_works_count":2,"cited_by_count":0}],"display_name_alternatives":["RITTIBOONCHAI , Wisit","RITTIBOONCHAI, Wisit","Ritiiboonchai, Wisit","Rittiboonchai,  Wisit","Rittiboonchai, Wisit","W Rittiboonchai","Wisit Rittiboonchai"],"block_key":"w rittiboonchai","works_api_url":"https://api.openalex.org/works?filter=author.id:A5059488309","awards_count":0,"updated_date":"2026-11-04T11:47:51","created_date":"2017-01-06T00:00:00"}
