{"id":"https://openalex.org/A5054458243","orcid":"https://orcid.org/0000-0002-9658-1705","observed_orcids":["https://orcid.org/0000-0002-9658-1705"],"display_name":"Marta Giovannetti","raw_author_names":["GIOVANNETTI, MARTA","Giovannetti M","Giovannetti M.","Giovannetti Marta","Marta Giovannetti"],"full_name":"Marta Giovannetti","works_count":57,"cited_by_count":363,"summary_stats":{"2yr_mean_citedness":2.4,"h_index":10,"i10_index":11},"ids":{"openalex":"https://openalex.org/A5054458243","orcid":"https://orcid.org/0000-0002-9658-1705","observed_orcids":["https://orcid.org/0000-0002-9658-1705"]},"affiliations":[{"institution":{"id":"https://openalex.org/I122534668","ror":"https://ror.org/00x69rs40","display_name":"Marche Polytechnic University","country_code":"IT","type":"education","lineage":["https://openalex.org/I122534668"]},"years":[2022,2020,2019]},{"institution":{"id":"https://openalex.org/I55133342","ror":"https://ror.org/0001fmy77","display_name":"University of Macerata","country_code":"IT","type":"education","lineage":["https://openalex.org/I55133342"]},"years":[2026,2025,2024,2023,2022]}],"last_known_institutions":[{"id":"https://openalex.org/I55133342","ror":"https://ror.org/0001fmy77","display_name":"University of Macerata","country_code":"IT","type":"education","lineage":["https://openalex.org/I55133342"]}],"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":12,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","count":6,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","count":6,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","count":6,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T14233","display_name":"Diverse Topics in Contemporary Research","value":0.0056391,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12933","display_name":"Franchising Strategies and Performance","value":7.01e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","value":4.9e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12901","display_name":"Tattoo and Body Piercing Complications","value":4.76e-05,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13611","display_name":"Education, Management, Technology, Human Resources","value":4.45e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7742027044296265},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6479418277740479},{"id":"144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","score":0.6003999710083008},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.504965603351593},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.48429998755455017}],"counts_by_year":[{"year":2011,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2013,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2017,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2019,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2020,"works_count":3,"oa_works_count":2,"cited_by_count":2},{"year":2021,"works_count":6,"oa_works_count":1,"cited_by_count":5},{"year":2022,"works_count":8,"oa_works_count":2,"cited_by_count":23},{"year":2023,"works_count":10,"oa_works_count":3,"cited_by_count":50},{"year":2024,"works_count":10,"oa_works_count":0,"cited_by_count":79},{"year":2025,"works_count":8,"oa_works_count":1,"cited_by_count":106},{"year":2026,"works_count":7,"oa_works_count":1,"cited_by_count":98}],"display_name_alternatives":["GIOVANNETTI, MARTA","Giovannetti M","Giovannetti M.","Giovannetti Marta","Marta Giovannetti"],"block_key":"m giovannetti","works_api_url":"https://api.openalex.org/works?filter=author.id:A5054458243","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5054458243","updated_date":"2026-11-14T11:48:19","created_date":"2016-06-24T00:00:00"}