{"id":"https://openalex.org/A5049360413","orcid":"https://orcid.org/0000-0003-4868-7270","observed_orcids":["https://orcid.org/0000-0003-4868-7270"],"display_name":"David Yoon Kin Tong","raw_author_names":["David Tong","David Tong Yoon Kin","David Yong Kin Tong","David Yoon Kin Tong","David Yoon Kin tong","Tong, David Yoon Kin"],"full_name":"Tong, David Yoon Kin","works_count":53,"cited_by_count":913,"summary_stats":{"2yr_mean_citedness":6.285714285714286,"h_index":16,"i10_index":26},"ids":{"openalex":"https://openalex.org/A5049360413","orcid":"https://orcid.org/0000-0003-4868-7270","observed_orcids":["https://orcid.org/0000-0003-4868-7270"]},"affiliations":[{"institution":{"id":"https://openalex.org/I173029219","ror":"https://ror.org/04zrbnc33","display_name":"Multimedia University","country_code":"MY","type":"education","lineage":["https://openalex.org/I173029219"]},"years":[2023,2019,2018,2016,2015,2014,2013,2012,2011,2010,2009,2005]},{"institution":{"id":"https://openalex.org/I4210090985","ror":"https://ror.org/00deghz86","display_name":"Zhejiang Financial College","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210090985"]},"years":[2025]},{"institution":{"id":"https://openalex.org/I4405278123","ror":"https://ror.org/0527zme82","display_name":"Universiti Malaya-Wales","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405278123"]},"years":[2025,2024,2023,2022,2020]}],"last_known_institutions":null,"topics":[{"id":"https://openalex.org/T10006","display_name":"Job Satisfaction and Organizational Behavior","count":10,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":9,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":8,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","count":7,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T11433","display_name":"Emotional Intelligence and Performance","value":6.36e-05,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13812","display_name":"AI and HR Technologies","value":5.75e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12892","display_name":"Social Power and Status Dynamics","value":5.38e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","value":4.61e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","value":2.65e-05,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.8614000082015991},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7952397465705872},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7212075591087341},{"id":"77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","score":0.6273412108421326},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.5196203589439392}],"counts_by_year":[{"year":2005,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2007,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2008,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2009,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2010,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2011,"works_count":4,"oa_works_count":3,"cited_by_count":0},{"year":2012,"works_count":5,"oa_works_count":1,"cited_by_count":21},{"year":2013,"works_count":3,"oa_works_count":1,"cited_by_count":27},{"year":2014,"works_count":11,"oa_works_count":4,"cited_by_count":26},{"year":2015,"works_count":2,"oa_works_count":0,"cited_by_count":47},{"year":2016,"works_count":4,"oa_works_count":2,"cited_by_count":60},{"year":2017,"works_count":0,"oa_works_count":0,"cited_by_count":55},{"year":2018,"works_count":4,"oa_works_count":3,"cited_by_count":56},{"year":2019,"works_count":1,"oa_works_count":0,"cited_by_count":64},{"year":2020,"works_count":2,"oa_works_count":2,"cited_by_count":69},{"year":2021,"works_count":0,"oa_works_count":0,"cited_by_count":77},{"year":2022,"works_count":1,"oa_works_count":1,"cited_by_count":89},{"year":2023,"works_count":4,"oa_works_count":4,"cited_by_count":76},{"year":2024,"works_count":3,"oa_works_count":2,"cited_by_count":82},{"year":2025,"works_count":3,"oa_works_count":1,"cited_by_count":76},{"year":2026,"works_count":1,"oa_works_count":0,"cited_by_count":47}],"display_name_alternatives":["David Tong","David Tong Yoon Kin","David Yong Kin Tong","David Yoon Kin Tong","David Yoon Kin tong","Tong, David Yoon Kin"],"block_key":"d tong","works_api_url":"https://api.openalex.org/works?filter=author.id:A5049360413","awards_count":0,"updated_date":"2026-11-09T14:06:01","created_date":"2016-06-24T00:00:00"}