{"id":"https://openalex.org/A5048632139","orcid":"https://orcid.org/0000-0002-3947-5762","observed_orcids":["https://orcid.org/0000-0002-3947-5762"],"display_name":"Nurul Wardani Lubis","raw_author_names":["LUBIS, NURUL WARDANI","Lubis, Nurul Wardani","Nurul Wardani Lubis"],"full_name":"Nurul Wardani Lubis","works_count":70,"cited_by_count":353,"summary_stats":{"2yr_mean_citedness":0.8333333333333334,"h_index":4,"i10_index":1},"ids":{"openalex":"https://openalex.org/A5048632139","orcid":"https://orcid.org/0000-0002-3947-5762","observed_orcids":["https://orcid.org/0000-0002-3947-5762"]},"affiliations":[{"institution":{"id":"https://openalex.org/I203089679","ror":"https://ror.org/022gvg072","display_name":"State University of Medan","country_code":"ID","type":"education","lineage":["https://openalex.org/I203089679"]},"years":[2026,2025,2024,2023,2022,2011]},{"institution":{"id":"https://openalex.org/I254887060","ror":"https://ror.org/01kknrc90","display_name":"Universitas Sumatera Utara","country_code":"ID","type":"education","lineage":["https://openalex.org/I254887060"]},"years":[2024,2023,2022]},{"institution":{"id":"https://openalex.org/I4210094654","ror":"https://ror.org/00nzccc08","display_name":"Universitas Prima Indonesia","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210094654"]},"years":[2024]},{"institution":{"id":"https://openalex.org/I4210146508","ror":"https://ror.org/046581250","display_name":"Medan Area University","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210146508"]},"years":[2022]}],"last_known_institutions":[{"id":"https://openalex.org/I203089679","ror":"https://ror.org/022gvg072","display_name":"State University of Medan","country_code":"ID","type":"education","lineage":["https://openalex.org/I203089679"]}],"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":32,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":19,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","count":15,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":12,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":11,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13407","display_name":"Regional Development and Management Studies","value":6.62e-05,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","value":5.99e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":5.69e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","value":5.21e-05,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","value":3.83e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","score":0.7657999992370605},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7202000021934509},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6894999742507935},{"id":"15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","score":0.6434422135353088},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.5690000057220459}],"counts_by_year":[{"year":2011,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2017,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2022,"works_count":8,"oa_works_count":7,"cited_by_count":3},{"year":2023,"works_count":7,"oa_works_count":7,"cited_by_count":15},{"year":2024,"works_count":18,"oa_works_count":18,"cited_by_count":61},{"year":2025,"works_count":14,"oa_works_count":14,"cited_by_count":118},{"year":2026,"works_count":22,"oa_works_count":22,"cited_by_count":155}],"display_name_alternatives":["LUBIS, NURUL WARDANI","Lubis, Nurul Wardani","Nurul Wardani Lubis"],"block_key":"n lubis","works_api_url":"https://api.openalex.org/works?filter=author.id:A5048632139","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5048632139","updated_date":"2026-11-12T13:17:38","created_date":"2016-06-24T00:00:00"}