{"id":"https://openalex.org/A5046900533","orcid":"https://orcid.org/0000-0003-2137-3706","observed_orcids":["https://orcid.org/0000-0003-2137-3706"],"display_name":"\u0406\u0440\u0438\u043d\u0430 \u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0456\u0432\u043d\u0430 \u041f\u043e\u0439\u0442\u0430","raw_author_names":["I.O. Poita","Irina Poyta","Iryna O. Poita","Iryna O. Poyta","Iryna Poita","\u0406. \u041e. \u041f\u043e\u0439\u0442\u0430","\u0406\u0440\u0438\u043d\u0430 \u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0456\u0432\u043d\u0430 \u041f\u043e\u0439\u0442\u0430","\u0406\u0440\u0438\u043d\u0430 \u041f\u043e\u0439\u0442\u0430","\u041f\u043e\u0439\u0442\u0430 \u0406. \u041e.","\u041f\u043e\u0439\u0442\u0430 \u0406\u0440\u0438\u043d\u0430 \u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0456\u0432\u043d\u0430","\u041f\u043e\u0439\u0442\u0430, \u0406. \u041e.","\u041f\u043e\u0439\u0442\u0430, \u0406.\u041e.","\u041f\u043e\u0439\u0442\u0430, \u0406\u0440\u0438\u043d\u0430","\u202a\u041f\u043e\u0439\u0442\u0430, \u0406\u0440\u0438\u043d\u0430 \u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0456\u0432\u043d\u0430"],"full_name":"\u0406\u0440\u0438\u043d\u0430 \u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0456\u0432\u043d\u0430 \u041f\u043e\u0439\u0442\u0430","works_count":69,"cited_by_count":47,"summary_stats":{"2yr_mean_citedness":0.3125,"h_index":4,"i10_index":1},"ids":{"openalex":"https://openalex.org/A5046900533","orcid":"https://orcid.org/0000-0003-2137-3706","observed_orcids":["https://orcid.org/0000-0003-2137-3706"]},"affiliations":[{"institution":{"id":"https://openalex.org/I4210144440","ror":"https://ror.org/044ghaj56","display_name":"Zhytomyr Ivan Franko State University","country_code":"UA","type":"education","lineage":["https://openalex.org/I4210144440"]},"years":[2026,2025,2024,2023,2022,2021,2020,2019,2016]}],"last_known_institutions":[{"id":"https://openalex.org/I4210144440","ror":"https://ror.org/044ghaj56","display_name":"Zhytomyr Ivan Franko State University","country_code":"UA","type":"education","lineage":["https://openalex.org/I4210144440"]}],"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":32,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13172","display_name":"Economic Issues in Ukraine","count":20,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":13,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","count":9,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13985","display_name":"Enterprise Management and Information Systems","count":9,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13237","display_name":"Socio-economic Development and Sustainability","value":0.0003118,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13172","display_name":"Economic Issues in Ukraine","value":0.0001336,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13985","display_name":"Enterprise Management and Information Systems","value":9.27e-05,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13630","display_name":"Agriculture Market Analysis Ukraine","value":9.09e-05,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","value":8.17e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","score":0.646391749382019},{"id":"90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","score":0.583477795124054},{"id":"98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","score":0.42870211601257324},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.31495851278305054},{"id":"177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","score":0.27140000462532043}],"counts_by_year":[{"year":2011,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2012,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2013,"works_count":7,"oa_works_count":5,"cited_by_count":0},{"year":2014,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2015,"works_count":7,"oa_works_count":7,"cited_by_count":0},{"year":2016,"works_count":3,"oa_works_count":3,"cited_by_count":0},{"year":2017,"works_count":3,"oa_works_count":3,"cited_by_count":0},{"year":2018,"works_count":8,"oa_works_count":8,"cited_by_count":0},{"year":2019,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2020,"works_count":6,"oa_works_count":5,"cited_by_count":1},{"year":2021,"works_count":6,"oa_works_count":5,"cited_by_count":0},{"year":2022,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2023,"works_count":7,"oa_works_count":7,"cited_by_count":7},{"year":2024,"works_count":8,"oa_works_count":8,"cited_by_count":12},{"year":2025,"works_count":4,"oa_works_count":3,"cited_by_count":15},{"year":2026,"works_count":4,"oa_works_count":4,"cited_by_count":12}],"display_name_alternatives":["I.O. Poita","Irina Poyta","Iryna O. Poita","Iryna O. Poyta","Iryna Poita","\u0406. \u041e. \u041f\u043e\u0439\u0442\u0430","\u0406\u0440\u0438\u043d\u0430 \u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0456\u0432\u043d\u0430 \u041f\u043e\u0439\u0442\u0430","\u0406\u0440\u0438\u043d\u0430 \u041f\u043e\u0439\u0442\u0430","\u041f\u043e\u0439\u0442\u0430 \u0406. \u041e.","\u041f\u043e\u0439\u0442\u0430 \u0406\u0440\u0438\u043d\u0430 \u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0456\u0432\u043d\u0430","\u041f\u043e\u0439\u0442\u0430, \u0406. \u041e.","\u041f\u043e\u0439\u0442\u0430, \u0406.\u041e.","\u041f\u043e\u0439\u0442\u0430, \u0406\u0440\u0438\u043d\u0430","\u202a\u041f\u043e\u0439\u0442\u0430, \u0406\u0440\u0438\u043d\u0430 \u041e\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0456\u0432\u043d\u0430"],"block_key":"i poita","works_api_url":"https://api.openalex.org/works?filter=author.id:A5046900533","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5046900533","updated_date":"2026-11-13T15:08:24","created_date":"2016-06-24T00:00:00"}