{"id":"https://openalex.org/A5045611799","orcid":"https://orcid.org/0000-0003-3327-2793","observed_orcids":["https://orcid.org/0000-0003-3327-2793"],"display_name":"Rafael Anaya\u2010S\u00e1nchez","raw_author_names":["Anaya-S\u00e1nchez, Rafael","Rafael Anaya S\u00e1nchez","Rafael Anaya-Sanchez","Rafael Anaya-S\u00e1nchez","Rafael Anaya\u2010S\u00e1nchez"],"full_name":"Rafael Anaya\u2010S\u00e1nchez","works_count":67,"cited_by_count":3841,"summary_stats":{"2yr_mean_citedness":17.583333333333332,"h_index":23,"i10_index":28},"ids":{"openalex":"https://openalex.org/A5045611799","orcid":"https://orcid.org/0000-0003-3327-2793","observed_orcids":["https://orcid.org/0000-0003-3327-2793"]},"affiliations":[{"institution":{"id":"https://openalex.org/I173304897","ror":"https://ror.org/04njjy449","display_name":"Universidad de Granada","country_code":"ES","type":"education","lineage":["https://openalex.org/I173304897"]},"years":[2024]},{"institution":{"id":"https://openalex.org/I82767444","ror":"https://ror.org/036b2ww28","display_name":"Universidad de M\u00e1laga","country_code":"ES","type":"education","lineage":["https://openalex.org/I82767444"]},"years":[2026,2025,2024,2023,2022,2021,2020,2019,2018,2017,2016,2015]}],"last_known_institutions":[{"id":"https://openalex.org/I82767444","ror":"https://ror.org/036b2ww28","display_name":"Universidad de M\u00e1laga","country_code":"ES","type":"education","lineage":["https://openalex.org/I82767444"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":44,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":24,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","count":17,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":16,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":12,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":8.51e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":7.4e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","value":6.35e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","value":4.97e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","value":4.71e-05,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.8363221883773804},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7800707817077637},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.7213691473007202},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.7210999727249146},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6876115202903748}],"counts_by_year":[{"year":2012,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2015,"works_count":12,"oa_works_count":0,"cited_by_count":0},{"year":2016,"works_count":1,"oa_works_count":1,"cited_by_count":1},{"year":2017,"works_count":7,"oa_works_count":6,"cited_by_count":1},{"year":2018,"works_count":2,"oa_works_count":1,"cited_by_count":33},{"year":2019,"works_count":11,"oa_works_count":8,"cited_by_count":96},{"year":2020,"works_count":7,"oa_works_count":5,"cited_by_count":200},{"year":2021,"works_count":8,"oa_works_count":8,"cited_by_count":327},{"year":2022,"works_count":4,"oa_works_count":4,"cited_by_count":505},{"year":2023,"works_count":3,"oa_works_count":3,"cited_by_count":614},{"year":2024,"works_count":7,"oa_works_count":7,"cited_by_count":722},{"year":2025,"works_count":3,"oa_works_count":2,"cited_by_count":760},{"year":2026,"works_count":2,"oa_works_count":2,"cited_by_count":580}],"display_name_alternatives":["Anaya-S\u00e1nchez, Rafael","Rafael Anaya S\u00e1nchez","Rafael Anaya-Sanchez","Rafael Anaya-S\u00e1nchez","Rafael Anaya\u2010S\u00e1nchez"],"block_key":"r anaya-sanchez","works_api_url":"https://api.openalex.org/works?filter=author.id:A5045611799","updated_date":"2026-11-08T12:57:04","created_date":"2016-06-24T00:00:00"}