{"id":"https://openalex.org/A5045110350","orcid":"https://orcid.org/0000-0003-4952-2662","observed_orcids":["https://orcid.org/0000-0003-4952-2662"],"display_name":"Norizan Mohd Kassim","raw_author_names":["NORIZAN KASSIM","Norizan Kassim","Norizan M Kassim","Norizan M. Kassim","Norizan Mohd Kassim","Norizan Mohd. Kassim"],"full_name":"Norizan Mohd. Kassim","works_count":65,"cited_by_count":2098,"summary_stats":{"2yr_mean_citedness":3.7142857142857144,"h_index":20,"i10_index":30},"ids":{"openalex":"https://openalex.org/A5045110350","orcid":"https://orcid.org/0000-0003-4952-2662","observed_orcids":["https://orcid.org/0000-0003-4952-2662"]},"affiliations":[{"institution":{"id":"https://openalex.org/I132806614","ror":"https://ror.org/05h0z7c09","display_name":"University of Dubai","country_code":"AE","type":"education","lineage":["https://openalex.org/I132806614"]},"years":[2016]},{"institution":{"id":"https://openalex.org/I1337397194","ror":"https://ror.org/02avhnb77","display_name":"Emerald Group Publishing (United Kingdom)","country_code":"GB","type":"company","lineage":["https://openalex.org/I1337397194","https://openalex.org/I4210131007"]},"years":[2012]},{"institution":{"id":"https://openalex.org/I173029219","ror":"https://ror.org/04zrbnc33","display_name":"Multimedia University","country_code":"MY","type":"education","lineage":["https://openalex.org/I173029219"]},"years":[2002]},{"institution":{"id":"https://openalex.org/I185163786","ror":"https://ror.org/02ma4wv74","display_name":"King Abdulaziz University","country_code":"SA","type":"education","lineage":["https://openalex.org/I185163786"]},"years":[2017,2016,2015,2013,2012]},{"institution":{"id":"https://openalex.org/I207206903","ror":"https://ror.org/01m91v580","display_name":"Universiti Tun Abdul Razak","country_code":"MY","type":"education","lineage":["https://openalex.org/I207206903"]},"years":[2012,2010]},{"institution":{"id":"https://openalex.org/I209803261","ror":"https://ror.org/01pxe3r04","display_name":"University of Nizwa","country_code":"OM","type":"education","lineage":["https://openalex.org/I209803261"]},"years":[2022,2021,2020,2019,2018]},{"institution":{"id":"https://openalex.org/I4576418","ror":"https://ror.org/026w31v75","display_name":"University of Technology Malaysia","country_code":"MY","type":"education","lineage":["https://openalex.org/I4576418"]},"years":[2012]},{"institution":{"id":"https://openalex.org/I60342839","ror":"https://ror.org/00yhnba62","display_name":"Qatar University","country_code":"QA","type":"education","lineage":["https://openalex.org/I60342839"]},"years":[2012,2010,2009,2008,2007,2006]},{"institution":{"id":"https://openalex.org/I869467088","ror":"https://ror.org/01pk2ck74","display_name":"KIMEP University","country_code":"KZ","type":"education","lineage":["https://openalex.org/I869467088"]},"years":[2026,2025,2024]}],"last_known_institutions":[{"id":"https://openalex.org/I869467088","ror":"https://ror.org/01pk2ck74","display_name":"KIMEP University","country_code":"KZ","type":"education","lineage":["https://openalex.org/I869467088"]}],"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":25,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":14,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":12,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":9,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","count":8,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13560","display_name":"Socioeconomic Development in MENA","value":9.65e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","value":6.87e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","value":6.74e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","value":4.59e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12693","display_name":"Migration, Ethnicity, and Economy","value":4.39e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.7932207584381104},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.783305823802948},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7339051961898804},{"id":"77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","score":0.5087242722511292},{"id":"138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","score":0.05497428774833679}],"counts_by_year":[{"year":2002,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2005,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2006,"works_count":3,"oa_works_count":0,"cited_by_count":0},{"year":2007,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2008,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2009,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2010,"works_count":5,"oa_works_count":0,"cited_by_count":0},{"year":2012,"works_count":7,"oa_works_count":1,"cited_by_count":76},{"year":2013,"works_count":2,"oa_works_count":1,"cited_by_count":97},{"year":2014,"works_count":5,"oa_works_count":0,"cited_by_count":114},{"year":2015,"works_count":2,"oa_works_count":1,"cited_by_count":119},{"year":2016,"works_count":8,"oa_works_count":3,"cited_by_count":100},{"year":2017,"works_count":2,"oa_works_count":1,"cited_by_count":82},{"year":2018,"works_count":2,"oa_works_count":0,"cited_by_count":113},{"year":2019,"works_count":4,"oa_works_count":1,"cited_by_count":141},{"year":2020,"works_count":3,"oa_works_count":0,"cited_by_count":140},{"year":2021,"works_count":6,"oa_works_count":4,"cited_by_count":178},{"year":2022,"works_count":2,"oa_works_count":1,"cited_by_count":162},{"year":2023,"works_count":0,"oa_works_count":0,"cited_by_count":192},{"year":2024,"works_count":2,"oa_works_count":0,"cited_by_count":197},{"year":2025,"works_count":2,"oa_works_count":1,"cited_by_count":149},{"year":2026,"works_count":3,"oa_works_count":1,"cited_by_count":90}],"display_name_alternatives":["NORIZAN KASSIM","Norizan Kassim","Norizan M Kassim","Norizan M. Kassim","Norizan Mohd Kassim","Norizan Mohd. Kassim"],"block_key":"n kassim","works_api_url":"https://api.openalex.org/works?filter=author.id:A5045110350","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5045110350","updated_date":"2026-11-13T15:08:24","created_date":"2016-06-24T00:00:00"}
