{"id":"https://openalex.org/A5043020180","orcid":"https://orcid.org/0000-0002-8558-0790","observed_orcids":["https://orcid.org/0000-0002-8558-0790"],"display_name":"Pisit Potjanajaruwit","raw_author_names":["Pisit POTJANAJARUWIT","Pisit Potjanajaruwit","Pisit Potjanajaruwit, Somsak Klaysung, Krisakorn Sukavejworakit","Potjanajaruwit P.","Prof.Dr. Pisit Potjanajaruwit"],"full_name":"Pisit Potjanajaruwit","works_count":40,"cited_by_count":171,"summary_stats":{"2yr_mean_citedness":0.3333333333333333,"h_index":5,"i10_index":4},"ids":{"openalex":"https://openalex.org/A5043020180","orcid":"https://orcid.org/0000-0002-8558-0790","observed_orcids":["https://orcid.org/0000-0002-8558-0790"]},"affiliations":[{"institution":{"id":"https://openalex.org/I4210105946","ror":"https://ror.org/01sj5ez28","display_name":"Suan Sunandha Rajabhat University","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210105946"]},"years":[2026,2024,2023,2022,2021,2020,2019,2018,2017]}],"last_known_institutions":[{"id":"https://openalex.org/I4210105946","ror":"https://ror.org/01sj5ez28","display_name":"Suan Sunandha Rajabhat University","country_code":"TH","type":"education","lineage":["https://openalex.org/I4210105946"]}],"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","count":7,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","count":5,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","count":5,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":5,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13237","display_name":"Socio-economic Development and Sustainability","value":7.8e-05,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13307","display_name":"Diverse Scientific and Engineering Research","value":5.18e-05,"subfield":{"id":"https://openalex.org/subfields/2200","display_name":"General Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13361","display_name":"Coconut Research and Applications","value":3.82e-05,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T13060","display_name":"Adventure Sports and Sensation Seeking","value":2.07e-05,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13346","display_name":"Digital Transformation in Financial Services","value":2.06e-05,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7531577348709106},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7076922059059143},{"id":"162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","score":0.49889999628067017},{"id":"10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","score":0.34788990020751953},{"id":"33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","score":0.2560380697250366}],"counts_by_year":[{"year":2016,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2017,"works_count":3,"oa_works_count":3,"cited_by_count":0},{"year":2018,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2019,"works_count":4,"oa_works_count":4,"cited_by_count":1},{"year":2020,"works_count":7,"oa_works_count":6,"cited_by_count":6},{"year":2021,"works_count":6,"oa_works_count":6,"cited_by_count":10},{"year":2022,"works_count":4,"oa_works_count":4,"cited_by_count":14},{"year":2023,"works_count":10,"oa_works_count":8,"cited_by_count":40},{"year":2024,"works_count":1,"oa_works_count":1,"cited_by_count":46},{"year":2025,"works_count":0,"oa_works_count":0,"cited_by_count":30},{"year":2026,"works_count":2,"oa_works_count":2,"cited_by_count":19}],"display_name_alternatives":["Pisit POTJANAJARUWIT","Pisit Potjanajaruwit","Pisit Potjanajaruwit, Somsak Klaysung, Krisakorn Sukavejworakit","Potjanajaruwit P.","Prof.Dr. Pisit Potjanajaruwit"],"block_key":"p potjanajaruwit","works_api_url":"https://api.openalex.org/works?filter=author.id:A5043020180","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5043020180","updated_date":"2026-11-12T13:17:38","created_date":"2017-04-07T00:00:00"}