{"id":"https://openalex.org/A5042579404","orcid":"https://orcid.org/0000-0002-1132-6079","observed_orcids":["https://orcid.org/0000-0002-1132-6079"],"display_name":"Boris Marjanovi\u0107","raw_author_names":["Boris Marjanovi\u0107","Marjanovi\u0107, Boris"],"full_name":"Marjanovi\u0107, Boris","works_count":23,"cited_by_count":16,"summary_stats":{"2yr_mean_citedness":0.3333333333333333,"h_index":2,"i10_index":1},"ids":{"openalex":"https://openalex.org/A5042579404","orcid":"https://orcid.org/0000-0002-1132-6079","observed_orcids":["https://orcid.org/0000-0002-1132-6079"]},"affiliations":[{"institution":{"id":"https://openalex.org/I25607154","ror":"https://ror.org/006ks2460","display_name":"Juraj Dobrila University of Pula","country_code":"HR","type":"education","lineage":["https://openalex.org/I25607154"]},"years":[2023]},{"institution":{"id":"https://openalex.org/I37696226","ror":"https://ror.org/01d5jce07","display_name":"University of Maribor","country_code":"SI","type":"education","lineage":["https://openalex.org/I37696226"]},"years":[2023]},{"institution":{"id":"https://openalex.org/I4068193","ror":"https://ror.org/02qsmb048","display_name":"University of Belgrade","country_code":"RS","type":"education","lineage":["https://openalex.org/I4068193"]},"years":[2023]},{"institution":{"id":"https://openalex.org/I4210159649","ror":"https://ror.org/04z58j690","display_name":"Polytechnic Pula","country_code":"HR","type":"education","lineage":["https://openalex.org/I4210159649"]},"years":[2022,2018,2012]},{"institution":{"id":"https://openalex.org/I4405262513","ror":"https://ror.org/03rtj3891","display_name":"Istarsko veleu\u010dili\u0161te","country_code":"HR","type":"education","lineage":["https://openalex.org/I4405262513"]},"years":[2026,2025,2024,2023,2022,2021,2020]}],"last_known_institutions":[{"id":"https://openalex.org/I4405262513","ror":"https://ror.org/03rtj3891","display_name":"Istarsko veleu\u010dili\u0161te","country_code":"HR","type":"education","lineage":["https://openalex.org/I4405262513"]}],"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":9,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":8,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","count":5,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","value":6.42e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12376","display_name":"Corporate Management and Leadership","value":4.05e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14088","display_name":"Generational Differences and Trends","value":3.82e-05,"subfield":{"id":"https://openalex.org/subfields/3319","display_name":"Life-span and Life-course Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":2.46e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","value":1.35e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","score":0.7476658225059509},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.67330002784729},{"id":"15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","score":0.6550999879837036},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.5009417533874512},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.4940643608570099}],"counts_by_year":[{"year":2010,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2012,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2017,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2018,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2019,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2020,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2021,"works_count":3,"oa_works_count":3,"cited_by_count":3},{"year":2022,"works_count":3,"oa_works_count":3,"cited_by_count":1},{"year":2023,"works_count":2,"oa_works_count":2,"cited_by_count":2},{"year":2024,"works_count":2,"oa_works_count":2,"cited_by_count":1},{"year":2025,"works_count":2,"oa_works_count":2,"cited_by_count":3},{"year":2026,"works_count":5,"oa_works_count":5,"cited_by_count":5}],"display_name_alternatives":["Boris Marjanovi\u0107","Marjanovi\u0107, Boris"],"block_key":"b marjanovic","works_api_url":"https://api.openalex.org/works?filter=author.id:A5042579404","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5042579404","updated_date":"2026-11-10T14:30:39","created_date":"2016-06-24T00:00:00"}
