{"id":"https://openalex.org/A5041936003","orcid":"https://orcid.org/0000-0002-7354-299X","observed_orcids":["https://orcid.org/0000-0002-7354-299X"],"display_name":"Nilesh P. Gokhale","raw_author_names":["Gokhale, N.","Nilesh Gokhale","Nilesh P. Gokhale"],"full_name":"Nilesh P. Gokhale","works_count":18,"cited_by_count":234,"summary_stats":{"2yr_mean_citedness":0.5,"h_index":5,"i10_index":3},"ids":{"openalex":"https://openalex.org/A5041936003","orcid":"https://orcid.org/0000-0002-7354-299X","observed_orcids":["https://orcid.org/0000-0002-7354-299X"]},"affiliations":[{"institution":{"id":"https://openalex.org/I244572783","ror":"https://ror.org/005r2ww51","display_name":"Symbiosis International University","country_code":"IN","type":"education","lineage":["https://openalex.org/I244572783"]},"years":[2025,2023,2022,2021]},{"institution":{"id":"https://openalex.org/I4405260121","ror":"https://ror.org/039pa0a74","display_name":"DES Pune University","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405260121"]},"years":[2025]},{"institution":{"id":"https://openalex.org/I4405260961","ror":"https://ror.org/04hjqx874","display_name":"Sri Balaji University, Pune","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405260961"]},"years":[2026,2024]},{"institution":{"id":"https://openalex.org/I63966007","ror":"https://ror.org/042nb2s44","display_name":"Massachusetts Institute of Technology","country_code":"US","type":"education","lineage":["https://openalex.org/I63966007"]},"years":[2016]},{"institution":{"id":"https://openalex.org/I878213199","ror":"https://ror.org/044g6d731","display_name":"Savitribai Phule Pune University","country_code":"IN","type":"education","lineage":["https://openalex.org/I878213199"]},"years":[2025]}],"last_known_institutions":[{"id":"https://openalex.org/I4405260961","ror":"https://ror.org/04hjqx874","display_name":"Sri Balaji University, Pune","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405260961"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":7,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13794","display_name":"Financial Reporting and XBRL","value":4.92e-05,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","value":2.47e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12933","display_name":"Franchising Strategies and Performance","value":2.34e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","value":1.64e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","value":1.56e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7034432291984558},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.5867672562599182},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.5597883462905884},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.5221260190010071},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.4811443090438843}],"counts_by_year":[{"year":2011,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2016,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2019,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2021,"works_count":2,"oa_works_count":2,"cited_by_count":1},{"year":2022,"works_count":2,"oa_works_count":2,"cited_by_count":2},{"year":2023,"works_count":3,"oa_works_count":0,"cited_by_count":24},{"year":2024,"works_count":2,"oa_works_count":0,"cited_by_count":60},{"year":2025,"works_count":5,"oa_works_count":2,"cited_by_count":78},{"year":2026,"works_count":1,"oa_works_count":0,"cited_by_count":69}],"display_name_alternatives":["Gokhale, N.","Nilesh Gokhale","Nilesh P. Gokhale"],"block_key":"n gokhale","works_api_url":"https://api.openalex.org/works?filter=author.id:A5041936003","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5041936003","updated_date":"2026-11-11T13:02:13","created_date":"2017-06-23T00:00:00"}
