{"id":"https://openalex.org/A5041823072","orcid":"https://orcid.org/0000-0001-9650-1317","observed_orcids":["https://orcid.org/0000-0001-9650-1317"],"display_name":"Ibeth Aracelly Molina Arcos","raw_author_names":["IBETH MOLINA-ARCOS","Ibeth Aracelly Molina Arcos","Ibeth Aracelly Molina-Arcos","Ibeth Aracely Molina Arcos","Ibeth Molina-Arcos","Molina Arcos, Ibeth Aracelly"],"full_name":"Ibeth Aracelly Molina-Arcos","works_count":17,"cited_by_count":55,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":3,"i10_index":3},"ids":{"openalex":"https://openalex.org/A5041823072","orcid":"https://orcid.org/0000-0001-9650-1317","observed_orcids":["https://orcid.org/0000-0001-9650-1317"]},"affiliations":[{"institution":{"id":"https://openalex.org/I4210127378","ror":"https://ror.org/02nn67a65","display_name":"Universidad Indoam\u00e9rica","country_code":"EC","type":"education","lineage":["https://openalex.org/I4210127378"]},"years":[2020]},{"institution":{"id":"https://openalex.org/I4405259752","ror":"https://ror.org/02npb2t32","display_name":"Instituto Superior Tecnol\u00f3gico Espa\u00f1a","country_code":"EC","type":"education","lineage":["https://openalex.org/I4405259752"]},"years":[2026,2025,2024,2023,2022]}],"last_known_institutions":[{"id":"https://openalex.org/I4405259752","ror":"https://ror.org/02npb2t32","display_name":"Instituto Superior Tecnol\u00f3gico Espa\u00f1a","country_code":"EC","type":"education","lineage":["https://openalex.org/I4405259752"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","count":2,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T14130","display_name":"Healthcare, Law, Governance, and Management Studies","value":2.92e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","value":1.96e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13317","display_name":"Media, Communication, and Education","value":1.81e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12101","display_name":"Advanced Bandit Algorithms Research","value":1.54e-05,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","value":1.35e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","score":0.805400013923645},{"id":"205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","score":0.6732000112533569},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.4917149841785431},{"id":"142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","score":0.4893760085105896},{"id":"138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","score":0.2669999897480011}],"counts_by_year":[{"year":2020,"works_count":2,"oa_works_count":1,"cited_by_count":0},{"year":2022,"works_count":6,"oa_works_count":5,"cited_by_count":1},{"year":2023,"works_count":3,"oa_works_count":3,"cited_by_count":18},{"year":2024,"works_count":2,"oa_works_count":2,"cited_by_count":18},{"year":2025,"works_count":2,"oa_works_count":2,"cited_by_count":14},{"year":2026,"works_count":2,"oa_works_count":2,"cited_by_count":4}],"display_name_alternatives":["IBETH MOLINA-ARCOS","Ibeth Aracelly Molina Arcos","Ibeth Aracelly Molina-Arcos","Ibeth Aracely Molina Arcos","Ibeth Molina-Arcos","Molina Arcos, Ibeth Aracelly"],"block_key":"i molina-arcos","works_api_url":"https://api.openalex.org/works?filter=author.id:A5041823072","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5041823072","updated_date":"2026-11-10T14:30:39","created_date":"2020-10-22T00:00:00"}