{"id":"https://openalex.org/A5041672307","orcid":"https://orcid.org/0000-0003-0059-7372","observed_orcids":["https://orcid.org/0000-0003-0059-7372"],"display_name":"Shahzeb Zulfiqar","raw_author_names":["Shahzeb Zulfiqar","Shahzeb, Zulfiqar","ZULFIQAR, SHAHZEB"],"full_name":"ZULFIQAR, SHAHZEB","works_count":8,"cited_by_count":20,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":3,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5041672307","orcid":"https://orcid.org/0000-0003-0059-7372","observed_orcids":["https://orcid.org/0000-0003-0059-7372"]},"affiliations":[{"institution":{"id":"https://openalex.org/I4210150297","ror":"https://ror.org/048w4c951","display_name":"Institute of Business Management","country_code":"PK","type":"education","lineage":["https://openalex.org/I4210150297"]},"years":[2022,2020]}],"last_known_institutions":null,"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":1,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12878","display_name":"Pharmaceutical Quality and Counterfeiting","value":1.23e-05,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12486","display_name":"Food Supply Chain Traceability","value":1.19e-05,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T13976","display_name":"Web visibility and informetrics","value":1.18e-05,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":9.6e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12797","display_name":"History of Computing Technologies","value":7.2e-06,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"x_concepts":[{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.6187394857406616},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.6053003668785095},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.5334411263465881},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.3981792628765106},{"id":"136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","score":0.33899998664855957}],"counts_by_year":[{"year":2020,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2022,"works_count":4,"oa_works_count":3,"cited_by_count":0},{"year":2023,"works_count":3,"oa_works_count":0,"cited_by_count":7},{"year":2024,"works_count":0,"oa_works_count":0,"cited_by_count":2},{"year":2025,"works_count":0,"oa_works_count":0,"cited_by_count":6},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":5}],"display_name_alternatives":["Shahzeb Zulfiqar","Shahzeb, Zulfiqar","ZULFIQAR, SHAHZEB"],"block_key":"s zulfiqar","works_api_url":"https://api.openalex.org/works?filter=author.id:A5041672307","awards_count":0,"updated_date":"2026-11-07T12:08:38","created_date":"2020-03-13T00:00:00"}