{"id":"https://openalex.org/A5041267368","orcid":"https://orcid.org/0000-0003-3870-8082","observed_orcids":["https://orcid.org/0000-0003-3870-8082"],"display_name":"Peter Markov\u0131\u010d","raw_author_names":["Markovi\u010d,  Peter","Markovi\u010d, Peter","Peter MARKOVI\u010c","Peter Markovic","Peter Markovi\u0107","Peter Markovi\u010d","Peter Markov\u0131\u010d"],"full_name":"Peter Markov\u0131\u010d","works_count":61,"cited_by_count":465,"summary_stats":{"2yr_mean_citedness":1.0,"h_index":12,"i10_index":14},"ids":{"openalex":"https://openalex.org/A5041267368","orcid":"https://orcid.org/0000-0003-3870-8082","observed_orcids":["https://orcid.org/0000-0003-3870-8082"]},"affiliations":[{"institution":{"id":"https://openalex.org/I142208455","ror":"https://ror.org/05x8mcb75","display_name":"VSB - Technical University of Ostrava","country_code":"CZ","type":"education","lineage":["https://openalex.org/I142208455"]},"years":[2022]},{"institution":{"id":"https://openalex.org/I37696226","ror":"https://ror.org/01d5jce07","display_name":"University of Maribor","country_code":"SI","type":"education","lineage":["https://openalex.org/I37696226"]},"years":[2023]},{"institution":{"id":"https://openalex.org/I4210157186","ror":"https://ror.org/0546v0856","display_name":"Karel Englis College","country_code":"CZ","type":"education","lineage":["https://openalex.org/I4210157186"]},"years":[2017]},{"institution":{"id":"https://openalex.org/I4210159643","ror":"https://ror.org/05a70k539","display_name":"Institute of Technology and Business","country_code":"CZ","type":"education","lineage":["https://openalex.org/I4210159643"]},"years":[2023,2022]},{"institution":{"id":"https://openalex.org/I64935225","ror":"https://ror.org/0310h1546","display_name":"Bratislava University of Economics and Business","country_code":"SK","type":"education","lineage":["https://openalex.org/I64935225"]},"years":[2025,2024,2023,2022,2021,2020,2019,2018,2017,2016,2010]},{"institution":{"id":"https://openalex.org/I74788687","ror":"https://ror.org/0587ef340","display_name":"Comenius University Bratislava","country_code":"SK","type":"education","lineage":["https://openalex.org/I74788687"]},"years":[2024]}],"last_known_institutions":[{"id":"https://openalex.org/I64935225","ror":"https://ror.org/0310h1546","display_name":"Bratislava University of Economics and Business","country_code":"SK","type":"education","lineage":["https://openalex.org/I64935225"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":27,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","count":16,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11711","display_name":"COVID-19 Pandemic Impacts","count":11,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":10,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","count":8,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","value":0.0001247,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11711","display_name":"COVID-19 Pandemic Impacts","value":8.16e-05,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":5.19e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","value":3.19e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13611","display_name":"Education, Management, Technology, Human Resources","value":2.97e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7482877969741821},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7089929580688477},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.6744151711463928},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.6684762239456177},{"id":"162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","score":0.5059985518455505}],"counts_by_year":[{"year":2003,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2009,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2010,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2012,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2016,"works_count":2,"oa_works_count":1,"cited_by_count":0},{"year":2017,"works_count":3,"oa_works_count":3,"cited_by_count":2},{"year":2018,"works_count":3,"oa_works_count":2,"cited_by_count":6},{"year":2019,"works_count":2,"oa_works_count":2,"cited_by_count":8},{"year":2020,"works_count":2,"oa_works_count":2,"cited_by_count":15},{"year":2021,"works_count":15,"oa_works_count":11,"cited_by_count":47},{"year":2022,"works_count":12,"oa_works_count":11,"cited_by_count":63},{"year":2023,"works_count":7,"oa_works_count":6,"cited_by_count":69},{"year":2024,"works_count":6,"oa_works_count":3,"cited_by_count":101},{"year":2025,"works_count":6,"oa_works_count":1,"cited_by_count":90},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":62}],"display_name_alternatives":["Markovi\u010d,  Peter","Markovi\u010d, Peter","Peter MARKOVI\u010c","Peter Markovic","Peter Markovi\u0107","Peter Markovi\u010d","Peter Markov\u0131\u010d"],"block_key":"p markovic","works_api_url":"https://api.openalex.org/works?filter=author.id:A5041267368","awards_count":3,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5041267368","updated_date":"2026-11-11T13:02:13","created_date":"2016-06-24T00:00:00"}