{"id":"https://openalex.org/A5041244247","orcid":"https://orcid.org/0000-0002-1155-3810","observed_orcids":["https://orcid.org/0000-0002-1155-3810"],"display_name":"Nerina Reddy","raw_author_names":["N. Nagasubba Reddy","N.Nagasubba Reddy","Nagasubba Reddy","Nerina Reddy","Reddy, N.Srinath","Reddy, Nerina"],"full_name":"N.Nagasubba Reddy","works_count":7,"cited_by_count":10,"summary_stats":{"2yr_mean_citedness":1.25,"h_index":2,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5041244247","orcid":"https://orcid.org/0000-0002-1155-3810","observed_orcids":["https://orcid.org/0000-0002-1155-3810"]},"affiliations":[{"institution":{"id":"https://openalex.org/I177181097","ror":"https://ror.org/0303y7a51","display_name":"Durban University of Technology","country_code":"ZA","type":"education","lineage":["https://openalex.org/I177181097"]},"years":[2013]},{"institution":{"id":"https://openalex.org/I885392262","ror":"https://ror.org/0440p1d37","display_name":"GITAM University","country_code":"IN","type":"education","lineage":["https://openalex.org/I885392262"]},"years":[2026,2024]}],"last_known_institutions":[{"id":"https://openalex.org/I885392262","ror":"https://ror.org/0440p1d37","display_name":"GITAM University","country_code":"IN","type":"education","lineage":["https://openalex.org/I885392262"]}],"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11572","display_name":"Information Technology Governance and Strategy","count":2,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13034","display_name":"Information Systems Education and Curriculum Development","count":2,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13034","display_name":"Information Systems Education and Curriculum Development","value":1.37e-05,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","value":1.26e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","value":8.4e-06,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11572","display_name":"Information Technology Governance and Strategy","value":8.4e-06,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11614","display_name":"Cloud Data Security Solutions","value":8.3e-06,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.68863445520401},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.5688474178314209},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.5264107584953308},{"id":"2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","score":0.5235040783882141},{"id":"111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","score":0.0}],"counts_by_year":[{"year":2013,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2014,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2015,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2016,"works_count":0,"oa_works_count":0,"cited_by_count":2},{"year":2017,"works_count":0,"oa_works_count":0,"cited_by_count":2},{"year":2020,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2024,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2025,"works_count":2,"oa_works_count":2,"cited_by_count":2},{"year":2026,"works_count":1,"oa_works_count":0,"cited_by_count":3}],"display_name_alternatives":["N. Nagasubba Reddy","N.Nagasubba Reddy","Nagasubba Reddy","Nerina Reddy","Reddy, N.Srinath","Reddy, Nerina"],"block_key":"n reddy","works_api_url":"https://api.openalex.org/works?filter=author.id:A5041244247","awards_count":0,"updated_date":"2026-11-04T11:47:51","created_date":"2016-06-24T00:00:00"}
