{"id":"https://openalex.org/A5040425784","orcid":"https://orcid.org/0000-0002-9670-3960","observed_orcids":["https://orcid.org/0000-0002-9670-3960"],"display_name":"Hyoungeun Gemmy Moon","raw_author_names":["Hyoung-Eun Moon","Hyoungeun (Gemmy) Moon","Hyoungeun Gemmy Moon","Hyoungeun Moon"],"full_name":"Hyoungeun Gemmy Moon","works_count":45,"cited_by_count":2474,"summary_stats":{"2yr_mean_citedness":20.625,"h_index":27,"i10_index":34},"ids":{"openalex":"https://openalex.org/A5040425784","orcid":"https://orcid.org/0000-0002-9670-3960","observed_orcids":["https://orcid.org/0000-0002-9670-3960"]},"affiliations":[{"institution":{"id":"https://openalex.org/I115475287","ror":"https://ror.org/01g9vbr38","display_name":"Oklahoma State University","country_code":"US","type":"education","lineage":["https://openalex.org/I115475287"]},"years":[2020,2019,2018,2017,2016]},{"institution":{"id":"https://openalex.org/I14243506","ror":"https://ror.org/0030zas98","display_name":"Hong Kong Polytechnic University","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]},"years":[2023,2022,2021]},{"institution":{"id":"https://openalex.org/I51226738","ror":"https://ror.org/03qvtpc38","display_name":"Dong-A University","country_code":"KR","type":"education","lineage":["https://openalex.org/I51226738"]},"years":[2015,2014]},{"institution":{"id":"https://openalex.org/I52010207","ror":"https://ror.org/00tjv0s33","display_name":"Keimyung University","country_code":"KR","type":"education","lineage":["https://openalex.org/I52010207"]},"years":[2025,2024,2023,2022]}],"last_known_institutions":[{"id":"https://openalex.org/I52010207","ror":"https://ror.org/00tjv0s33","display_name":"Keimyung University","country_code":"KR","type":"education","lineage":["https://openalex.org/I52010207"]}],"topics":[{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","count":21,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":20,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","count":10,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":9,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":8,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","value":0.0001488,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13562","display_name":"Cruise Tourism Development and Management","value":8.22e-05,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","value":3.68e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","value":3.12e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":2.77e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.8206193447113037},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7866973876953125},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7219574451446533},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.6968902349472046},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.3531978726387024}],"counts_by_year":[{"year":2014,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2015,"works_count":1,"oa_works_count":0,"cited_by_count":4},{"year":2016,"works_count":1,"oa_works_count":0,"cited_by_count":6},{"year":2017,"works_count":2,"oa_works_count":0,"cited_by_count":6},{"year":2018,"works_count":3,"oa_works_count":0,"cited_by_count":28},{"year":2019,"works_count":9,"oa_works_count":2,"cited_by_count":73},{"year":2020,"works_count":2,"oa_works_count":1,"cited_by_count":175},{"year":2021,"works_count":2,"oa_works_count":1,"cited_by_count":226},{"year":2022,"works_count":9,"oa_works_count":4,"cited_by_count":274},{"year":2023,"works_count":7,"oa_works_count":0,"cited_by_count":416},{"year":2024,"works_count":3,"oa_works_count":0,"cited_by_count":396},{"year":2025,"works_count":5,"oa_works_count":0,"cited_by_count":485},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":385}],"display_name_alternatives":["Hyoung-Eun Moon","Hyoungeun (Gemmy) Moon","Hyoungeun Gemmy Moon","Hyoungeun Moon"],"block_key":"h moon","works_api_url":"https://api.openalex.org/works?filter=author.id:A5040425784","updated_date":"2026-11-07T12:08:38","created_date":"2016-06-24T00:00:00"}
