{"id":"https://openalex.org/A5036965249","orcid":"https://orcid.org/0000-0001-7083-0841","observed_orcids":["https://orcid.org/0000-0001-7083-0841"],"display_name":"Samuel Hudson Mrisha","raw_author_names":["Samuel Hudson Mrisha","Samuel Mrisha"],"full_name":"Samuel Hudson Mrisha","works_count":8,"cited_by_count":83,"summary_stats":{"2yr_mean_citedness":18.5,"h_index":3,"i10_index":2},"ids":{"openalex":"https://openalex.org/A5036965249","orcid":"https://orcid.org/0000-0001-7083-0841","observed_orcids":["https://orcid.org/0000-0001-7083-0841"]},"affiliations":[{"institution":{"id":"https://openalex.org/I15846685","ror":"https://ror.org/02qrvdj69","display_name":"Mzumbe University","country_code":"TZ","type":"education","lineage":["https://openalex.org/I15846685"]},"years":[2026,2025,2024,2022,2021,2019]},{"institution":{"id":"https://openalex.org/I196699116","ror":"https://ror.org/03fe7t173","display_name":"Wuhan University of Technology","country_code":"CN","type":"education","lineage":["https://openalex.org/I196699116"]},"years":[2024]}],"last_known_institutions":[{"id":"https://openalex.org/I15846685","ror":"https://ror.org/02qrvdj69","display_name":"Mzumbe University","country_code":"TZ","type":"education","lineage":["https://openalex.org/I15846685"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","count":2,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":9.2e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14031","display_name":"Global and Cross-Cultural Management","value":9e-06,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11823","display_name":"Natural Resources and Economic Development","value":7.9e-06,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":7.7e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":7.1e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7071179747581482},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6191589832305908},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.5480999946594238},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.23604556918144226},{"id":"199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","score":0.10335025191307068}],"counts_by_year":[{"year":2019,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2021,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2022,"works_count":1,"oa_works_count":1,"cited_by_count":4},{"year":2023,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2024,"works_count":1,"oa_works_count":1,"cited_by_count":7},{"year":2025,"works_count":1,"oa_works_count":1,"cited_by_count":44},{"year":2026,"works_count":2,"oa_works_count":0,"cited_by_count":27}],"display_name_alternatives":["Samuel Hudson Mrisha","Samuel Mrisha"],"block_key":"s mrisha","works_api_url":"https://api.openalex.org/works?filter=author.id:A5036965249","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5036965249","updated_date":"2026-11-12T13:17:38","created_date":"2019-11-08T00:00:00"}
