{"id":"https://openalex.org/A5035328770","orcid":"https://orcid.org/0000-0003-3764-0709","observed_orcids":["https://orcid.org/0000-0003-3764-0709"],"display_name":"Irawan Yuswono","raw_author_names":["Irawan Yuswono","Yuswono, Irawan"],"full_name":"Irawan Yuswono","works_count":20,"cited_by_count":35,"summary_stats":{"2yr_mean_citedness":1.6875,"h_index":4,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5035328770","orcid":"https://orcid.org/0000-0003-3764-0709","observed_orcids":["https://orcid.org/0000-0003-3764-0709"]},"affiliations":[{"institution":{"id":"https://openalex.org/I11855966","ror":"https://ror.org/056bjta22","display_name":"Diponegoro University","country_code":"ID","type":"education","lineage":["https://openalex.org/I11855966"]},"years":[2024]},{"institution":{"id":"https://openalex.org/I4405273674","ror":"https://ror.org/008tddt60","display_name":"Sekolah Tinggi Ilmu Ekonomi Totalwin","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405273674"]},"years":[2026,2025,2024,2023,2022,2021]}],"last_known_institutions":[{"id":"https://openalex.org/I4405273674","ror":"https://ror.org/008tddt60","display_name":"Sekolah Tinggi Ilmu Ekonomi Totalwin","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405273674"]}],"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":7,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","count":6,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","value":2.4e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","value":1.33e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":1.25e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":1.23e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11543","display_name":"Employee Performance and Motivation","value":1.09e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.7264533042907715},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.6906136870384216},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.6753000020980835},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6372730731964111},{"id":"71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","score":0.6146000027656555}],"counts_by_year":[{"year":2021,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2022,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2023,"works_count":2,"oa_works_count":2,"cited_by_count":2},{"year":2024,"works_count":7,"oa_works_count":7,"cited_by_count":3},{"year":2025,"works_count":5,"oa_works_count":5,"cited_by_count":6},{"year":2026,"works_count":4,"oa_works_count":4,"cited_by_count":24}],"display_name_alternatives":["Irawan Yuswono","Yuswono, Irawan"],"block_key":"i yuswono","works_api_url":"https://api.openalex.org/works?filter=author.id:A5035328770","awards_count":0,"updated_date":"2026-11-07T12:08:38","created_date":"2023-01-04T00:00:00"}