{"id":"https://openalex.org/A5032653741","orcid":"https://orcid.org/0000-0002-4870-1901","observed_orcids":["https://orcid.org/0000-0002-4870-1901"],"display_name":"Sibel AYDO\u011eAN","raw_author_names":["Aydo\u011fan, Sibel","Sibel AYDO\u011eAN","Sibel Aydo\u011fan","Sibel, Aydogan","S\u0130BEL AYDO\u011eAN"],"full_name":"Aydo\u011fan, Sibel","works_count":17,"cited_by_count":99,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":5,"i10_index":3},"ids":{"openalex":"https://openalex.org/A5032653741","orcid":"https://orcid.org/0000-0002-4870-1901","observed_orcids":["https://orcid.org/0000-0002-4870-1901"]},"affiliations":[{"institution":{"id":"https://openalex.org/I74897591","ror":"https://ror.org/02kswqa67","display_name":"Marmara University","country_code":"TR","type":"education","lineage":["https://openalex.org/I74897591"]},"years":[2023,2021,2019,2018]}],"last_known_institutions":[{"id":"https://openalex.org/I74897591","ror":"https://ror.org/02kswqa67","display_name":"Marmara University","country_code":"TR","type":"education","lineage":["https://openalex.org/I74897591"]}],"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":5,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","value":1.56e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":1.54e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","value":1.47e-05,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","value":1.39e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","value":9.8e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.8084468841552734},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7506887912750244},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.5832172632217407},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.5390048027038574},{"id":"178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","score":0.5057082176208496}],"counts_by_year":[{"year":2005,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2012,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2015,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2016,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2017,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2018,"works_count":2,"oa_works_count":1,"cited_by_count":0},{"year":2019,"works_count":7,"oa_works_count":6,"cited_by_count":5},{"year":2020,"works_count":0,"oa_works_count":0,"cited_by_count":10},{"year":2021,"works_count":1,"oa_works_count":1,"cited_by_count":13},{"year":2022,"works_count":0,"oa_works_count":0,"cited_by_count":17},{"year":2023,"works_count":1,"oa_works_count":1,"cited_by_count":14},{"year":2024,"works_count":0,"oa_works_count":0,"cited_by_count":19},{"year":2025,"works_count":0,"oa_works_count":0,"cited_by_count":15},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":6}],"display_name_alternatives":["Aydo\u011fan, Sibel","Sibel AYDO\u011eAN","Sibel Aydo\u011fan","Sibel, Aydogan","S\u0130BEL AYDO\u011eAN"],"block_key":"s aydogan","works_api_url":"https://api.openalex.org/works?filter=author.id:A5032653741","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5032653741","updated_date":"2026-11-10T14:30:39","created_date":"2016-06-24T00:00:00"}