{"id":"https://openalex.org/A5032015015","orcid":"https://orcid.org/0000-0002-8794-8843","observed_orcids":["https://orcid.org/0000-0002-8794-8843"],"display_name":"Svetlana N. Lobanova","raw_author_names":["S. N. Lobanova","Svetlana N. Lobanova","Svetlana Nikolaevna Lobanova","\u0421\u0432\u0435\u0442\u043b\u0430\u043d\u0430 \u041d\u0438\u043a\u043e\u043b\u0430\u0435\u0432\u043d\u0430 \u041b\u043e\u0431\u0430\u043d\u043e\u0432\u0430"],"full_name":"Svetlana N. Lobanova","works_count":7,"cited_by_count":5,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":2,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5032015015","orcid":"https://orcid.org/0000-0002-8794-8843","observed_orcids":["https://orcid.org/0000-0002-8794-8843"]},"affiliations":[{"institution":{"id":"https://openalex.org/I128931577","ror":"https://ror.org/0473ch268","display_name":"Russian State University for the Humanities","country_code":"RU","type":"education","lineage":["https://openalex.org/I128931577"]},"years":[2023]},{"institution":{"id":"https://openalex.org/I4210160647","ror":"https://ror.org/054n82381","display_name":"Russian University of Cooperation","country_code":"RU","type":"education","lineage":["https://openalex.org/I4210160647"]},"years":[2021]}],"last_known_institutions":[{"id":"https://openalex.org/I128931577","ror":"https://ror.org/0473ch268","display_name":"Russian State University for the Humanities","country_code":"RU","type":"education","lineage":["https://openalex.org/I128931577"]}],"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","count":3,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","count":1,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T14108","display_name":"Medical and Pharmaceutic Studies","value":1.53e-05,"subfield":{"id":"https://openalex.org/subfields/3004","display_name":"Pharmacology"},"field":{"id":"https://openalex.org/fields/30","display_name":"Pharmacology, Toxicology and Pharmaceutics"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T13810","display_name":"Legal Systems and Institutions","value":1.48e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","value":9e-06,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","value":6.8e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12667","display_name":"Economic and Technological Developments in Russia","value":6.6e-06,"subfield":{"id":"https://openalex.org/subfields/3303","display_name":"Development"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7281695008277893},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.6880434155464172},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.2752130329608917},{"id":"199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","score":0.10324770212173462},{"id":"94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","score":0.0}],"counts_by_year":[{"year":2021,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2023,"works_count":5,"oa_works_count":1,"cited_by_count":1},{"year":2024,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2025,"works_count":0,"oa_works_count":0,"cited_by_count":3}],"display_name_alternatives":["S. N. Lobanova","Svetlana N. Lobanova","Svetlana Nikolaevna Lobanova","\u0421\u0432\u0435\u0442\u043b\u0430\u043d\u0430 \u041d\u0438\u043a\u043e\u043b\u0430\u0435\u0432\u043d\u0430 \u041b\u043e\u0431\u0430\u043d\u043e\u0432\u0430"],"block_key":"s lobanova","works_api_url":"https://api.openalex.org/works?filter=author.id:A5032015015","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5032015015","updated_date":"2026-11-14T11:48:19","created_date":"2021-12-31T00:00:00"}