{"id":"https://openalex.org/A5030099460","orcid":"https://orcid.org/0000-0003-2851-7215","observed_orcids":["https://orcid.org/0000-0003-2851-7215"],"display_name":"Richa Misra","raw_author_names":["Misra Richa","Misra, Richa","Richa Misra","Richa, Misra"],"full_name":"Richa Misra","works_count":79,"cited_by_count":1916,"summary_stats":{"2yr_mean_citedness":19.46153846153846,"h_index":24,"i10_index":39},"ids":{"openalex":"https://openalex.org/A5030099460","orcid":"https://orcid.org/0000-0003-2851-7215","observed_orcids":["https://orcid.org/0000-0003-2851-7215"]},"affiliations":[{"institution":{"id":"https://openalex.org/I191972202","ror":"https://ror.org/02n9z0v62","display_name":"Amity University","country_code":"IN","type":"education","lineage":["https://openalex.org/I191972202"]},"years":[2021,2017]},{"institution":{"id":"https://openalex.org/I26771391","ror":"https://ror.org/038dhfq97","display_name":"Jaipuria Institute of Management","country_code":"IN","type":"education","lineage":["https://openalex.org/I26771391"]},"years":[2026,2025,2024,2023,2022,2021,2020,2019,2018,2017,2016,2015]},{"institution":{"id":"https://openalex.org/I3131131421","ror":"https://ror.org/04kxzy525","display_name":"Dr. Shakuntala Misra National Rehabilitation University","country_code":"IN","type":"education","lineage":["https://openalex.org/I3131131421"]},"years":[2026]},{"institution":{"id":"https://openalex.org/I4210129961","ror":"https://ror.org/034ahpr11","display_name":"IBM (India)","country_code":"IN","type":"company","lineage":["https://openalex.org/I1341412227","https://openalex.org/I4210129961"]},"years":[2022]}],"last_known_institutions":[{"id":"https://openalex.org/I26771391","ror":"https://ror.org/038dhfq97","display_name":"Jaipuria Institute of Management","country_code":"IN","type":"education","lineage":["https://openalex.org/I26771391"]},{"id":"https://openalex.org/I3131131421","ror":"https://ror.org/04kxzy525","display_name":"Dr. Shakuntala Misra National Rehabilitation University","country_code":"IN","type":"education","lineage":["https://openalex.org/I3131131421"]}],"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":22,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":19,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":12,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":12,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","count":11,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"topic_share":[{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","value":0.0001148,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T14450","display_name":"Employee Welfare and Language Studies","value":7.19e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","value":6.46e-05,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","value":5.4e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","value":4.52e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7572458982467651},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.7162957191467285},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6987810730934143},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.6562913656234741},{"id":"77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","score":0.5279608964920044}],"counts_by_year":[{"year":2009,"works_count":2,"oa_works_count":1,"cited_by_count":0},{"year":2012,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2013,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2015,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2016,"works_count":4,"oa_works_count":1,"cited_by_count":2},{"year":2017,"works_count":4,"oa_works_count":0,"cited_by_count":36},{"year":2018,"works_count":2,"oa_works_count":0,"cited_by_count":67},{"year":2019,"works_count":3,"oa_works_count":1,"cited_by_count":79},{"year":2020,"works_count":9,"oa_works_count":1,"cited_by_count":78},{"year":2021,"works_count":9,"oa_works_count":2,"cited_by_count":90},{"year":2022,"works_count":11,"oa_works_count":2,"cited_by_count":149},{"year":2023,"works_count":5,"oa_works_count":0,"cited_by_count":208},{"year":2024,"works_count":15,"oa_works_count":2,"cited_by_count":302},{"year":2025,"works_count":7,"oa_works_count":1,"cited_by_count":442},{"year":2026,"works_count":4,"oa_works_count":2,"cited_by_count":463}],"display_name_alternatives":["Misra Richa","Misra, Richa","Richa Misra","Richa, Misra"],"block_key":"r misra","works_api_url":"https://api.openalex.org/works?filter=author.id:A5030099460","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5030099460","updated_date":"2026-11-11T13:02:13","created_date":"2016-06-24T00:00:00"}