{"id":"https://openalex.org/A5027614014","orcid":null,"observed_orcids":[],"display_name":"Sarina Muhamad Noor","raw_author_names":["Muhamad Noor, Sarina","Noor, Sarina Muhamad","Sarina Muhamad Noor"],"full_name":"Noor, Sarina Muhamad","works_count":27,"cited_by_count":209,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":7,"i10_index":6},"ids":{"openalex":"https://openalex.org/A5027614014","orcid":null,"observed_orcids":[]},"affiliations":[{"institution":{"id":"https://openalex.org/I40034438","ror":"https://ror.org/0198v2949","display_name":"Universidade do Estado do Rio de Janeiro","country_code":"BR","type":"education","lineage":["https://openalex.org/I40034438"]},"years":[2022]},{"institution":{"id":"https://openalex.org/I4210138650","ror":"https://ror.org/030847t23","display_name":"Universiti Teknologi MARA System","country_code":"MY","type":"education","lineage":["https://openalex.org/I4210138650","https://openalex.org/I82724352"]},"years":[2020,2009]},{"institution":{"id":"https://openalex.org/I82724352","ror":"https://ror.org/05n8tts92","display_name":"Universiti Teknologi MARA","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]},"years":[2022,2020,2019,2018,2017,2016,2014,2012,2010,2009]}],"last_known_institutions":[{"id":"https://openalex.org/I40034438","ror":"https://ror.org/0198v2949","display_name":"Universidade do Estado do Rio de Janeiro","country_code":"BR","type":"education","lineage":["https://openalex.org/I40034438"]},{"id":"https://openalex.org/I82724352","ror":"https://ror.org/05n8tts92","display_name":"Universiti Teknologi MARA","country_code":"MY","type":"education","lineage":["https://openalex.org/I82724352"]}],"topics":[{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","count":4,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10162","display_name":"Online and Blended Learning","count":4,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":3,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10164","display_name":"Quality and Supply Management","count":3,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T14306","display_name":"Technology Assessment and Management","value":3.32e-05,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","value":3.24e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14246","display_name":"E-Learning and Knowledge Management","value":3.06e-05,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13435","display_name":"Animal and Plant Science Education","value":2.72e-05,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","value":2.67e-05,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7789596319198608},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.5935437083244324},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.4435707628726959},{"id":"138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","score":0.38687315583229065},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.33281442523002625}],"counts_by_year":[{"year":2003,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2009,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2010,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2012,"works_count":3,"oa_works_count":2,"cited_by_count":3},{"year":2013,"works_count":0,"oa_works_count":0,"cited_by_count":3},{"year":2014,"works_count":1,"oa_works_count":0,"cited_by_count":7},{"year":2015,"works_count":2,"oa_works_count":2,"cited_by_count":11},{"year":2016,"works_count":6,"oa_works_count":5,"cited_by_count":7},{"year":2017,"works_count":4,"oa_works_count":2,"cited_by_count":12},{"year":2018,"works_count":4,"oa_works_count":3,"cited_by_count":7},{"year":2019,"works_count":2,"oa_works_count":0,"cited_by_count":22},{"year":2020,"works_count":1,"oa_works_count":0,"cited_by_count":21},{"year":2021,"works_count":0,"oa_works_count":0,"cited_by_count":20},{"year":2022,"works_count":1,"oa_works_count":1,"cited_by_count":19},{"year":2023,"works_count":0,"oa_works_count":0,"cited_by_count":24},{"year":2024,"works_count":0,"oa_works_count":0,"cited_by_count":37},{"year":2025,"works_count":0,"oa_works_count":0,"cited_by_count":14},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":2}],"display_name_alternatives":["Muhamad Noor, Sarina","Noor, Sarina Muhamad","Sarina Muhamad Noor"],"block_key":"s noor","works_api_url":"https://api.openalex.org/works?filter=author.id:A5027614014","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5027614014","updated_date":"2026-11-10T14:30:39","created_date":"2016-06-24T00:00:00"}