{"id":"https://openalex.org/A5026426966","orcid":"https://orcid.org/0000-0002-9709-0908","observed_orcids":["https://orcid.org/0000-0002-9709-0908"],"display_name":"Deepa Sethi","raw_author_names":["Deepa Sethi"],"full_name":"Deepa Sethi","works_count":40,"cited_by_count":1172,"summary_stats":{"2yr_mean_citedness":8.0,"h_index":19,"i10_index":21},"ids":{"openalex":"https://openalex.org/A5026426966","orcid":"https://orcid.org/0000-0002-9709-0908","observed_orcids":["https://orcid.org/0000-0002-9709-0908"]},"affiliations":[{"institution":{"id":"https://openalex.org/I132357854","ror":"https://ror.org/03m1xdc36","display_name":"Indian Institute of Management Kozhikode","country_code":"IN","type":"education","lineage":["https://openalex.org/I132357854"]},"years":[2026,2025,2024,2023,2022,2021,2020,2019,2018]},{"institution":{"id":"https://openalex.org/I26771391","ror":"https://ror.org/038dhfq97","display_name":"Jaipuria Institute of Management","country_code":"IN","type":"education","lineage":["https://openalex.org/I26771391"]},"years":[2009]}],"last_known_institutions":[{"id":"https://openalex.org/I132357854","ror":"https://ror.org/03m1xdc36","display_name":"Indian Institute of Management Kozhikode","country_code":"IN","type":"education","lineage":["https://openalex.org/I132357854"]}],"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":7,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":7,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":6,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13585","display_name":"Technostress in Professional Settings","value":8.96e-05,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","value":4.52e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13287","display_name":"Robotic Process Automation Applications","value":4.28e-05,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13582","display_name":"Stalking, Cyberstalking, and Harassment","value":3.33e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13760","display_name":"Finance, Taxation, and Governance","value":3.09e-05,"subfield":{"id":"https://openalex.org/subfields/2308","display_name":"Management, Monitoring, Policy and Law"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.6751932501792908},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6528252363204956},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.6172348260879517},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.46836721897125244},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.3522718548774719}],"counts_by_year":[{"year":2009,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2011,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2012,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2013,"works_count":0,"oa_works_count":0,"cited_by_count":3},{"year":2014,"works_count":1,"oa_works_count":0,"cited_by_count":5},{"year":2015,"works_count":1,"oa_works_count":0,"cited_by_count":5},{"year":2016,"works_count":3,"oa_works_count":0,"cited_by_count":6},{"year":2017,"works_count":0,"oa_works_count":0,"cited_by_count":9},{"year":2018,"works_count":6,"oa_works_count":1,"cited_by_count":7},{"year":2019,"works_count":3,"oa_works_count":0,"cited_by_count":18},{"year":2020,"works_count":1,"oa_works_count":0,"cited_by_count":29},{"year":2021,"works_count":5,"oa_works_count":1,"cited_by_count":55},{"year":2022,"works_count":5,"oa_works_count":1,"cited_by_count":116},{"year":2023,"works_count":6,"oa_works_count":2,"cited_by_count":153},{"year":2024,"works_count":4,"oa_works_count":0,"cited_by_count":236},{"year":2025,"works_count":1,"oa_works_count":0,"cited_by_count":289},{"year":2026,"works_count":2,"oa_works_count":0,"cited_by_count":237}],"display_name_alternatives":["Deepa Sethi"],"block_key":"d sethi","works_api_url":"https://api.openalex.org/works?filter=author.id:A5026426966","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5026426966","updated_date":"2026-11-11T13:02:13","created_date":"2016-06-24T00:00:00"}