{"id":"https://openalex.org/A5025256541","orcid":"https://orcid.org/0000-0003-1866-7711","observed_orcids":["https://orcid.org/0000-0003-1866-7711"],"display_name":"\u042e\u043b\u0456\u044f \u0417\u0430\u0456\u043a\u0430","raw_author_names":["Yulia Zaika","Yuliia Zaika","Yuliya A. Zaika","\u042e. \u0410. \u0417\u0430\u0456\u043a\u0430","\u042e\u043b\u0456\u044f \u0417\u0430\u0456\u043a\u0430"],"full_name":"\u042e\u043b\u0456\u044f \u0417\u0430\u0456\u043a\u0430","works_count":12,"cited_by_count":47,"summary_stats":{"2yr_mean_citedness":1.6666666666666667,"h_index":4,"i10_index":2},"ids":{"openalex":"https://openalex.org/A5025256541","orcid":"https://orcid.org/0000-0003-1866-7711","observed_orcids":["https://orcid.org/0000-0003-1866-7711"]},"affiliations":[{"institution":{"id":"https://openalex.org/I4210091118","ror":"https://ror.org/00e7n9517","display_name":"Pryazovskyi State Technical University","country_code":"UA","type":"education","lineage":["https://openalex.org/I4210091118"]},"years":[2025,2023,2022,2019]}],"last_known_institutions":[{"id":"https://openalex.org/I4210091118","ror":"https://ror.org/00e7n9517","display_name":"Pryazovskyi State Technical University","country_code":"UA","type":"education","lineage":["https://openalex.org/I4210091118"]}],"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13288","display_name":"Banking, Crisis Management, COVID-19 Impact","count":3,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","count":2,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13288","display_name":"Banking, Crisis Management, COVID-19 Impact","value":7.84e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14464","display_name":"Community Development and Social Impact","value":3.08e-05,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12958","display_name":"Digital Economy and Transformation","value":2.36e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13626","display_name":"Educational and Organizational Development","value":2.06e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13985","display_name":"Enterprise Management and Information Systems","value":2.06e-05,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","score":0.7658785581588745},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.5881302356719971},{"id":"162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","score":0.409187376499176},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.31945860385894775},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.2811794877052307}],"counts_by_year":[{"year":2019,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2020,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2021,"works_count":0,"oa_works_count":0,"cited_by_count":3},{"year":2022,"works_count":2,"oa_works_count":2,"cited_by_count":4},{"year":2023,"works_count":3,"oa_works_count":3,"cited_by_count":5},{"year":2024,"works_count":2,"oa_works_count":2,"cited_by_count":8},{"year":2025,"works_count":4,"oa_works_count":3,"cited_by_count":15},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":11}],"display_name_alternatives":["Yulia Zaika","Yuliia Zaika","Yuliya A. Zaika","\u042e. \u0410. \u0417\u0430\u0456\u043a\u0430","\u042e\u043b\u0456\u044f \u0417\u0430\u0456\u043a\u0430"],"block_key":"y zaika","works_api_url":"https://api.openalex.org/works?filter=author.id:A5025256541","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5025256541","updated_date":"2026-11-13T15:08:24","created_date":"2020-01-10T00:00:00"}
