{"id":"https://openalex.org/A5024935838","orcid":"https://orcid.org/0000-0003-1717-216X","observed_orcids":["https://orcid.org/0000-0003-1717-216X"],"display_name":"Worasak Klongthong","raw_author_names":["Klongthong, Worasak","Worasak KLONGTHONG","Worasak Klongthong"],"full_name":"Worasak Klongthong","works_count":17,"cited_by_count":221,"summary_stats":{"2yr_mean_citedness":1.5,"h_index":9,"i10_index":9},"ids":{"openalex":"https://openalex.org/A5024935838","orcid":"https://orcid.org/0000-0003-1717-216X","observed_orcids":["https://orcid.org/0000-0003-1717-216X"]},"affiliations":[{"institution":{"id":"https://openalex.org/I115748381","ror":"https://ror.org/03zmqc707","display_name":"Assumption University","country_code":"TH","type":"education","lineage":["https://openalex.org/I115748381"]},"years":[2020]},{"institution":{"id":"https://openalex.org/I158708052","ror":"https://ror.org/028wp3y58","display_name":"Chulalongkorn University","country_code":"TH","type":"education","lineage":["https://openalex.org/I158708052"]},"years":[2022,2021,2020]},{"institution":{"id":"https://openalex.org/I25399158","ror":"https://ror.org/01znkr924","display_name":"Mahidol University","country_code":"TH","type":"education","lineage":["https://openalex.org/I25399158"]},"years":[2015]},{"institution":{"id":"https://openalex.org/I4210166311","ror":"https://ror.org/05jpj2w31","display_name":"Udon Thani Hospital","country_code":"TH","type":"healthcare","lineage":["https://openalex.org/I4210166311"]},"years":[2023]},{"institution":{"id":"https://openalex.org/I4405261310","ror":"https://ror.org/053p6zp61","display_name":"Indian Institute of Information Technology Surat","country_code":"IN","type":"government","lineage":["https://openalex.org/I4405261310"]},"years":[2023]},{"institution":{"id":"https://openalex.org/I4405261966","ror":"https://ror.org/00kb5s826","display_name":"GlobalNxt University","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405261966"]},"years":[2026]},{"institution":{"id":"https://openalex.org/I52099693","ror":"https://ror.org/04m01e293","display_name":"University of York","country_code":"GB","type":"education","lineage":["https://openalex.org/I52099693"]},"years":[2025,2024,2023]}],"last_known_institutions":[{"id":"https://openalex.org/I4405261966","ror":"https://ror.org/00kb5s826","display_name":"GlobalNxt University","country_code":"MY","type":"education","lineage":["https://openalex.org/I4405261966"]}],"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":3,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","count":2,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10102","display_name":"scientometrics and bibliometrics research","count":2,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13270","display_name":"QR Code Applications and Technologies","value":8.45e-05,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12681","display_name":"Global Healthcare and Medical Tourism","value":3.22e-05,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12783","display_name":"Migration, Aging, and Tourism Studies","value":3.04e-05,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12486","display_name":"Food Supply Chain Traceability","value":2.37e-05,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","value":1.56e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7920786142349243},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.7675706148147583},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7395569086074829},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.6525322794914246},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.3911987841129303}],"counts_by_year":[{"year":2015,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2017,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2020,"works_count":5,"oa_works_count":5,"cited_by_count":1},{"year":2021,"works_count":3,"oa_works_count":3,"cited_by_count":17},{"year":2022,"works_count":2,"oa_works_count":2,"cited_by_count":29},{"year":2023,"works_count":2,"oa_works_count":2,"cited_by_count":35},{"year":2024,"works_count":2,"oa_works_count":1,"cited_by_count":49},{"year":2025,"works_count":1,"oa_works_count":1,"cited_by_count":46},{"year":2026,"works_count":1,"oa_works_count":1,"cited_by_count":43}],"display_name_alternatives":["Klongthong, Worasak","Worasak KLONGTHONG","Worasak Klongthong"],"block_key":"w klongthong","works_api_url":"https://api.openalex.org/works?filter=author.id:A5024935838","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5024935838","updated_date":"2026-11-12T13:17:38","created_date":"2016-06-24T00:00:00"}
