{"id":"https://openalex.org/A5023866374","orcid":"https://orcid.org/0000-0002-6388-3678","observed_orcids":["https://orcid.org/0000-0002-6388-3678"],"display_name":"Adesoga Adefulu","raw_author_names":["ADEFULU ADESOGA D.","ADEFULU ADESOGA, PhD","Adefulu A. D","Adefulu A. D.","Adefulu A.D.","Adefulu Adesoga","Adefulu Adesoga D","Adefulu, A.D","Adefulu, A.D.","Adefulu, Adesoga D.","Adesoga Adefulu","Adesoga D Adefulu","Adesoga D. Adefulu","Adesoga, Adefulu Dada"],"full_name":"Adefulu, Adesoga D.","works_count":32,"cited_by_count":96,"summary_stats":{"2yr_mean_citedness":1.4,"h_index":6,"i10_index":3},"ids":{"openalex":"https://openalex.org/A5023866374","orcid":"https://orcid.org/0000-0002-6388-3678","observed_orcids":["https://orcid.org/0000-0002-6388-3678"]},"affiliations":[{"institution":{"id":"https://openalex.org/I165390105","ror":"https://ror.org/048cwvf49","display_name":"University of South Africa","country_code":"ZA","type":"education","lineage":["https://openalex.org/I165390105"]},"years":[2016,2015]},{"institution":{"id":"https://openalex.org/I30887324","ror":"https://ror.org/00k0k7y87","display_name":"Babcock University","country_code":"NG","type":"education","lineage":["https://openalex.org/I30887324"]},"years":[2025,2024,2023,2021,2020,2019]}],"last_known_institutions":null,"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":10,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":7,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","count":5,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14183","display_name":"Banking Sector Performance and Management","count":5,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T14130","display_name":"Healthcare, Law, Governance, and Management Studies","value":2.92e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12376","display_name":"Corporate Management and Leadership","value":2.71e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","value":2.18e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12204","display_name":"African Education and Politics","value":2.06e-05,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14183","display_name":"Banking Sector Performance and Management","value":2.03e-05,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.8273149728775024},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7795013189315796},{"id":"2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","score":0.559895932674408},{"id":"144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","score":0.29439324140548706},{"id":"33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","score":0.22626230120658875}],"counts_by_year":[{"year":2015,"works_count":5,"oa_works_count":4,"cited_by_count":0},{"year":2016,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2017,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2018,"works_count":1,"oa_works_count":1,"cited_by_count":1},{"year":2019,"works_count":3,"oa_works_count":2,"cited_by_count":5},{"year":2020,"works_count":4,"oa_works_count":3,"cited_by_count":13},{"year":2021,"works_count":5,"oa_works_count":4,"cited_by_count":11},{"year":2022,"works_count":0,"oa_works_count":0,"cited_by_count":8},{"year":2023,"works_count":7,"oa_works_count":5,"cited_by_count":18},{"year":2024,"works_count":2,"oa_works_count":2,"cited_by_count":19},{"year":2025,"works_count":2,"oa_works_count":1,"cited_by_count":10},{"year":2026,"works_count":1,"oa_works_count":0,"cited_by_count":10}],"display_name_alternatives":["ADEFULU ADESOGA D.","ADEFULU ADESOGA, PhD","Adefulu A. D","Adefulu A. D.","Adefulu A.D.","Adefulu Adesoga","Adefulu Adesoga D","Adefulu, A.D","Adefulu, A.D.","Adefulu, Adesoga D.","Adesoga Adefulu","Adesoga D Adefulu","Adesoga D. Adefulu","Adesoga, Adefulu Dada"],"block_key":"a adefulu","works_api_url":"https://api.openalex.org/works?filter=author.id:A5023866374","awards_count":0,"updated_date":"2026-11-07T12:08:38","created_date":"2016-06-24T00:00:00"}