{"id":"https://openalex.org/A5020005696","orcid":null,"observed_orcids":[],"display_name":"Rasha H. A. Mostafa","raw_author_names":["Rasha H. A. Mostafa","Rasha H.A. Mostafa","Rasha Hussein Abdel Aziz Mostafa","Rasha Mostafa"],"full_name":"Rasha Hussein Abdel Aziz Mostafa","works_count":15,"cited_by_count":348,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":7,"i10_index":7},"ids":{"openalex":"https://openalex.org/A5020005696","orcid":null,"observed_orcids":[]},"affiliations":[{"institution":{"id":"https://openalex.org/I107720978","ror":"https://ror.org/00cb9w016","display_name":"Ain Shams University","country_code":"EG","type":"education","lineage":["https://openalex.org/I107720978"]},"years":[2021,2020,2019,2018,2017,2015,2013,2005]},{"institution":{"id":"https://openalex.org/I154023281","ror":"https://ror.org/0066fxv63","display_name":"British University in Egypt","country_code":"EG","type":"education","lineage":["https://openalex.org/I154023281"]},"years":[2020]}],"last_known_institutions":[{"id":"https://openalex.org/I107720978","ror":"https://ror.org/00cb9w016","display_name":"Ain Shams University","country_code":"EG","type":"education","lineage":["https://openalex.org/I107720978"]}],"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","count":4,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","count":3,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T14402","display_name":"Political and Social Issues","value":3.15e-05,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","value":2.29e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","value":1.56e-05,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12693","display_name":"Migration, Ethnicity, and Economy","value":1.38e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","value":1.3e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7866412401199341},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.7807229161262512},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.6745188236236572},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6675606966018677},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.6158543229103088}],"counts_by_year":[{"year":2003,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2004,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2005,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2012,"works_count":0,"oa_works_count":0,"cited_by_count":10},{"year":2013,"works_count":1,"oa_works_count":0,"cited_by_count":11},{"year":2014,"works_count":0,"oa_works_count":0,"cited_by_count":8},{"year":2015,"works_count":3,"oa_works_count":2,"cited_by_count":17},{"year":2016,"works_count":0,"oa_works_count":0,"cited_by_count":23},{"year":2017,"works_count":1,"oa_works_count":1,"cited_by_count":13},{"year":2018,"works_count":1,"oa_works_count":1,"cited_by_count":20},{"year":2019,"works_count":1,"oa_works_count":1,"cited_by_count":34},{"year":2020,"works_count":2,"oa_works_count":1,"cited_by_count":23},{"year":2021,"works_count":3,"oa_works_count":3,"cited_by_count":26},{"year":2022,"works_count":0,"oa_works_count":0,"cited_by_count":32},{"year":2023,"works_count":0,"oa_works_count":0,"cited_by_count":38},{"year":2024,"works_count":0,"oa_works_count":0,"cited_by_count":21},{"year":2025,"works_count":0,"oa_works_count":0,"cited_by_count":24},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":20}],"display_name_alternatives":["Rasha H. A. Mostafa","Rasha H.A. Mostafa","Rasha Hussein Abdel Aziz Mostafa","Rasha Mostafa"],"block_key":"r mostafa","works_api_url":"https://api.openalex.org/works?filter=author.id:A5020005696","updated_date":"2026-11-01T11:00:13","created_date":"2016-06-24T00:00:00"}
