{"id":"https://openalex.org/A5018930254","orcid":"https://orcid.org/0000-0003-2069-5236","observed_orcids":["https://orcid.org/0000-0003-2069-5236"],"display_name":"Cong Zhao","raw_author_names":["Cong Zhao","Zhao Cong"],"full_name":"Cong Zhao","works_count":17,"cited_by_count":207,"summary_stats":{"2yr_mean_citedness":10.5,"h_index":7,"i10_index":6},"ids":{"openalex":"https://openalex.org/A5018930254","orcid":"https://orcid.org/0000-0003-2069-5236","observed_orcids":["https://orcid.org/0000-0003-2069-5236"]},"affiliations":[{"institution":{"id":"https://openalex.org/I33849332","ror":"https://ror.org/00rzspn62","display_name":"University of Malaya","country_code":"MY","type":"education","lineage":["https://openalex.org/I33849332"]},"years":[2021]},{"institution":{"id":"https://openalex.org/I4210099388","ror":"https://ror.org/016qtng06","display_name":"Shangqiu Institute of Technology","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210099388"]},"years":[2026,2025,2024,2023]},{"institution":{"id":"https://openalex.org/I43922553","ror":"https://ror.org/00e4hrk88","display_name":"Wuhan University of Science and Technology","country_code":"CN","type":"education","lineage":["https://openalex.org/I43922553"]},"years":[2020]},{"institution":{"id":"https://openalex.org/I53411278","ror":"https://ror.org/00pcrz470","display_name":"Chengdu University of Traditional Chinese Medicine","country_code":"CN","type":"education","lineage":["https://openalex.org/I53411278"]},"years":[2025]}],"last_known_institutions":[{"id":"https://openalex.org/I4210099388","ror":"https://ror.org/016qtng06","display_name":"Shangqiu Institute of Technology","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210099388"]}],"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":9,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":6,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":2,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11474","display_name":"Sport and Mega-Event Impacts","count":2,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","value":1.76e-05,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":1.6e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","value":1.1e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","value":1.04e-05,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11474","display_name":"Sport and Mega-Event Impacts","value":1e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7712538242340088},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.7480000257492065},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.702547550201416},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.5829170346260071},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.2668827772140503}],"counts_by_year":[{"year":2010,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2012,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2013,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2018,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2020,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2021,"works_count":1,"oa_works_count":0,"cited_by_count":1},{"year":2022,"works_count":0,"oa_works_count":0,"cited_by_count":2},{"year":2023,"works_count":2,"oa_works_count":1,"cited_by_count":16},{"year":2024,"works_count":4,"oa_works_count":1,"cited_by_count":39},{"year":2025,"works_count":2,"oa_works_count":1,"cited_by_count":67},{"year":2026,"works_count":2,"oa_works_count":2,"cited_by_count":82}],"display_name_alternatives":["Cong Zhao","Zhao Cong"],"block_key":"c zhao","works_api_url":"https://api.openalex.org/works?filter=author.id:A5018930254","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5018930254","updated_date":"2026-11-10T14:30:39","created_date":"2016-06-24T00:00:00"}