{"id":"https://openalex.org/A5018626299","orcid":"https://orcid.org/0000-0003-1003-5701","observed_orcids":["https://orcid.org/0000-0003-1003-5701"],"display_name":"Sunil Atulkar","raw_author_names":["Dr. Sunil Atulkar","Sunil Atulkar"],"full_name":"Sunil Atulkar","works_count":23,"cited_by_count":1307,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":11,"i10_index":11},"ids":{"openalex":"https://openalex.org/A5018626299","orcid":"https://orcid.org/0000-0003-1003-5701","observed_orcids":["https://orcid.org/0000-0003-1003-5701"]},"affiliations":[{"institution":{"id":"https://openalex.org/I4405258932","ror":"https://ror.org/01e949s12","display_name":"SAGE University Bhopal","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405258932"]},"years":[2026,2025,2023,2022]},{"institution":{"id":"https://openalex.org/I91277730","ror":"https://ror.org/026vtd268","display_name":"Maulana Azad National Institute of Technology","country_code":"IN","type":"education","lineage":["https://openalex.org/I91277730"]},"years":[2018,2017,2016]}],"last_known_institutions":[{"id":"https://openalex.org/I4405258932","ror":"https://ror.org/01e949s12","display_name":"SAGE University Bhopal","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405258932"]}],"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":12,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":10,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","count":9,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":8,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":4,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","value":4.18e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12503","display_name":"Social Acceptance of Renewable Energy","value":3.94e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","value":2.09e-05,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","value":1.89e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","value":1.78e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7499719858169556},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.6889182329177856},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6882079839706421},{"id":"2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","score":0.5164999961853027},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.3746841251850128}],"counts_by_year":[{"year":2014,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2015,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2016,"works_count":2,"oa_works_count":1,"cited_by_count":6},{"year":2017,"works_count":2,"oa_works_count":0,"cited_by_count":19},{"year":2018,"works_count":3,"oa_works_count":1,"cited_by_count":48},{"year":2019,"works_count":0,"oa_works_count":0,"cited_by_count":67},{"year":2020,"works_count":3,"oa_works_count":0,"cited_by_count":108},{"year":2021,"works_count":4,"oa_works_count":0,"cited_by_count":142},{"year":2022,"works_count":1,"oa_works_count":0,"cited_by_count":151},{"year":2023,"works_count":1,"oa_works_count":1,"cited_by_count":243},{"year":2024,"works_count":1,"oa_works_count":0,"cited_by_count":235},{"year":2025,"works_count":1,"oa_works_count":0,"cited_by_count":178},{"year":2026,"works_count":2,"oa_works_count":2,"cited_by_count":110}],"display_name_alternatives":["Dr. Sunil Atulkar","Sunil Atulkar"],"block_key":"s atulkar","works_api_url":"https://api.openalex.org/works?filter=author.id:A5018626299","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5018626299","updated_date":"2026-11-10T14:30:39","created_date":"2016-06-24T00:00:00"}