{"id":"https://openalex.org/A5017377496","orcid":"https://orcid.org/0009-0005-6275-5868","observed_orcids":["https://orcid.org/0009-0005-6275-5868","https://orcid.org/0000-0001-7673-5044"],"display_name":"Muhammad Nurhaula Huddin","raw_author_names":["Huddin, Muhammad Nurhaula","M Nurhaula Huddin","M. Nurhaula Huddin","Muhammad Nurhaula Huddin","Muhammad Nurhaula Huddin Huddin","Muhammad Nurhaula Huddin Nurhaula"],"full_name":"Muhammad Nurhaula Huddin Huddin","works_count":40,"cited_by_count":134,"summary_stats":{"2yr_mean_citedness":2.5,"h_index":6,"i10_index":3},"ids":{"openalex":"https://openalex.org/A5017377496","orcid":"https://orcid.org/0009-0005-6275-5868","observed_orcids":["https://orcid.org/0009-0005-6275-5868","https://orcid.org/0000-0001-7673-5044"]},"affiliations":[{"institution":{"id":"https://openalex.org/I261079859","ror":"https://ror.org/02fckb719","display_name":"Jenderal Soedirman University","country_code":"ID","type":"education","lineage":["https://openalex.org/I261079859"]},"years":[2025]},{"institution":{"id":"https://openalex.org/I3132488046","ror":"https://ror.org/04zc7sw86","display_name":"Serang Raya University","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132488046"]},"years":[2026,2025,2024,2023,2022,2021,2019]}],"last_known_institutions":[{"id":"https://openalex.org/I3132488046","ror":"https://ror.org/04zc7sw86","display_name":"Serang Raya University","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132488046"]}],"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","count":14,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":8,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14309","display_name":"Employee Performance and Management","count":7,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10006","display_name":"Job Satisfaction and Organizational Behavior","count":6,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","value":5.58e-05,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","value":4.17e-05,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","value":2.66e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14436","display_name":"Employee Performance and Leadership","value":2.25e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13502","display_name":"Community and Sustainable Development","value":1.74e-05,"subfield":{"id":"https://openalex.org/subfields/3303","display_name":"Development"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7779140472412109},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6784999966621399},{"id":"15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","score":0.6725873351097107},{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.5805573463439941},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.4769824147224426}],"counts_by_year":[{"year":2019,"works_count":3,"oa_works_count":3,"cited_by_count":0},{"year":2021,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2022,"works_count":4,"oa_works_count":4,"cited_by_count":5},{"year":2023,"works_count":5,"oa_works_count":5,"cited_by_count":16},{"year":2024,"works_count":11,"oa_works_count":10,"cited_by_count":18},{"year":2025,"works_count":13,"oa_works_count":9,"cited_by_count":39},{"year":2026,"works_count":2,"oa_works_count":2,"cited_by_count":56}],"display_name_alternatives":["Huddin, Muhammad Nurhaula","M Nurhaula Huddin","M. Nurhaula Huddin","Muhammad Nurhaula Huddin","Muhammad Nurhaula Huddin Huddin","Muhammad Nurhaula Huddin Nurhaula"],"block_key":"m huddin","works_api_url":"https://api.openalex.org/works?filter=author.id:A5017377496","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5017377496","updated_date":"2026-11-13T15:08:24","created_date":"2019-07-30T00:00:00"}