{"id":"https://openalex.org/A5015318474","orcid":"https://orcid.org/0000-0002-8593-9249","observed_orcids":["https://orcid.org/0000-0002-8593-9249"],"display_name":"Mijka Ghorbani","raw_author_names":["Ghorbani, Mijka","Mijka Ghorbani"],"full_name":"Mijka Ghorbani","works_count":17,"cited_by_count":204,"summary_stats":{"2yr_mean_citedness":9.75,"h_index":3,"i10_index":3},"ids":{"openalex":"https://openalex.org/A5015318474","orcid":"https://orcid.org/0000-0002-8593-9249","observed_orcids":["https://orcid.org/0000-0002-8593-9249"]},"affiliations":[{"institution":{"id":"https://openalex.org/I181647926","ror":"https://ror.org/00n3w3b69","display_name":"University of Strathclyde","country_code":"GB","type":"education","lineage":["https://openalex.org/I181647926"]},"years":[2024,2022]},{"institution":{"id":"https://openalex.org/I4210148941","ror":"https://ror.org/04fdat027","display_name":"IU International University of Applied Sciences","country_code":"DE","type":"education","lineage":["https://openalex.org/I4210148941"]},"years":[2026]},{"institution":{"id":"https://openalex.org/I4210149487","ror":"https://ror.org/04sn8qj61","display_name":"International School of Management","country_code":"DE","type":"education","lineage":["https://openalex.org/I4210149487"]},"years":[2026,2023,2022]}],"last_known_institutions":[{"id":"https://openalex.org/I4210148941","ror":"https://ror.org/04fdat027","display_name":"IU International University of Applied Sciences","country_code":"DE","type":"education","lineage":["https://openalex.org/I4210148941"]},{"id":"https://openalex.org/I4210149487","ror":"https://ror.org/04sn8qj61","display_name":"International School of Management","country_code":"DE","type":"education","lineage":["https://openalex.org/I4210149487"]}],"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":14,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":12,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":9,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","count":3,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":4.3e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","value":2.66e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","value":2.34e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12679","display_name":"Focus Groups and Qualitative Methods","value":2.06e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":1.73e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.7321000099182129},{"id":"17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","score":0.6706556677818298},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.6687270998954773},{"id":"15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","score":0.5994283556938171},{"id":"142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","score":0.4180770516395569}],"counts_by_year":[{"year":2021,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2022,"works_count":6,"oa_works_count":1,"cited_by_count":5},{"year":2023,"works_count":6,"oa_works_count":1,"cited_by_count":24},{"year":2024,"works_count":1,"oa_works_count":1,"cited_by_count":38},{"year":2025,"works_count":1,"oa_works_count":1,"cited_by_count":68},{"year":2026,"works_count":2,"oa_works_count":0,"cited_by_count":68}],"display_name_alternatives":["Ghorbani, Mijka","Mijka Ghorbani"],"block_key":"m ghorbani","works_api_url":"https://api.openalex.org/works?filter=author.id:A5015318474","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5015318474","updated_date":"2026-11-10T14:30:39","created_date":"2021-03-15T00:00:00"}
