{"id":"https://openalex.org/A5005923591","orcid":"https://orcid.org/0000-0002-7934-0547","observed_orcids":["https://orcid.org/0000-0002-7934-0547"],"display_name":"Valeria Penttinen","raw_author_names":["Penntinen, Valeria","Penttinen, Valeria","Valeria Penttinen"],"full_name":"Penttinen, Valeria","works_count":21,"cited_by_count":439,"summary_stats":{"2yr_mean_citedness":2.4545454545454546,"h_index":6,"i10_index":5},"ids":{"openalex":"https://openalex.org/A5005923591","orcid":"https://orcid.org/0000-0002-7934-0547","observed_orcids":["https://orcid.org/0000-0002-7934-0547"]},"affiliations":[{"institution":{"id":"https://openalex.org/I102502594","ror":"https://ror.org/012wxa772","display_name":"Northern Illinois University","country_code":"US","type":"education","lineage":["https://openalex.org/I102502594"]},"years":[2026,2025,2024,2023]},{"institution":{"id":"https://openalex.org/I111979921","ror":"https://ror.org/000e0be47","display_name":"Northwestern University","country_code":"US","type":"education","lineage":["https://openalex.org/I111979921"]},"years":[2025]},{"institution":{"id":"https://openalex.org/I5085271","ror":"https://ror.org/026086s92","display_name":"Hanken School of Economics","country_code":"FI","type":"education","lineage":["https://openalex.org/I5085271"]},"years":[2026,2024,2023,2022]},{"institution":{"id":"https://openalex.org/I9927081","ror":"https://ror.org/020hwjq30","display_name":"Aalto University","country_code":"FI","type":"education","lineage":["https://openalex.org/I9927081"]},"years":[2022]}],"last_known_institutions":[{"id":"https://openalex.org/I102502594","ror":"https://ror.org/012wxa772","display_name":"Northern Illinois University","country_code":"US","type":"education","lineage":["https://openalex.org/I102502594"]},{"id":"https://openalex.org/I5085271","ror":"https://ror.org/026086s92","display_name":"Hanken School of Economics","country_code":"FI","type":"education","lineage":["https://openalex.org/I5085271"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":18,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","count":8,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","count":4,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","count":4,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":3.46e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","value":2.72e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":1.85e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","value":1.81e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14280","display_name":"Big Data Technologies and Applications","value":1.66e-05,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","score":0.6898876428604126},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6617100834846497},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.6451445817947388},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.5868061184883118},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.506196916103363}],"counts_by_year":[{"year":2019,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2022,"works_count":5,"oa_works_count":4,"cited_by_count":5},{"year":2023,"works_count":4,"oa_works_count":2,"cited_by_count":27},{"year":2024,"works_count":2,"oa_works_count":0,"cited_by_count":92},{"year":2025,"works_count":4,"oa_works_count":0,"cited_by_count":150},{"year":2026,"works_count":5,"oa_works_count":2,"cited_by_count":165}],"display_name_alternatives":["Penntinen, Valeria","Penttinen, Valeria","Valeria Penttinen"],"block_key":"v penttinen","works_api_url":"https://api.openalex.org/works?filter=author.id:A5005923591","updated_date":"2026-11-04T11:47:51","created_date":"2020-09-08T00:00:00"}