{"id":"https://openalex.org/A5005790108","orcid":"https://orcid.org/0000-0002-2813-0064","observed_orcids":["https://orcid.org/0000-0002-2813-0064"],"display_name":"Manit Mishra","raw_author_names":["Dr. Manit Mishra","Manit Mishra","Mishra, Manit"],"full_name":"Dr. Manit Mishra","works_count":54,"cited_by_count":880,"summary_stats":{"2yr_mean_citedness":8.727272727272727,"h_index":14,"i10_index":16},"ids":{"openalex":"https://openalex.org/A5005790108","orcid":"https://orcid.org/0000-0002-2813-0064","observed_orcids":["https://orcid.org/0000-0002-2813-0064"]},"affiliations":[{"institution":{"id":"https://openalex.org/I158867519","ror":"https://ror.org/00jatyx22","display_name":"International Management Institute","country_code":"IN","type":"education","lineage":["https://openalex.org/I158867519"]},"years":[2025,2019,2017,2013]},{"institution":{"id":"https://openalex.org/I4405276820","ror":"https://ror.org/00d6hsz82","display_name":"International Management Institute, Bhubaneswar","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405276820"]},"years":[2026,2025,2024,2023,2022,2021,2020,2019,2018,2017,2016,2015,2013,2012]}],"last_known_institutions":[{"id":"https://openalex.org/I4405276820","ror":"https://ror.org/00d6hsz82","display_name":"International Management Institute, Bhubaneswar","country_code":"IN","type":"education","lineage":["https://openalex.org/I4405276820"]}],"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","count":12,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":10,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":9,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":6,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","count":6,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","value":4.05e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","value":3.94e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","value":3.85e-05,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","value":3.07e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","value":2.76e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","score":0.865764319896698},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.8250042200088501},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7881704568862915},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.6668825149536133},{"id":"77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","score":0.6051292419433594}],"counts_by_year":[{"year":2009,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2010,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2011,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2012,"works_count":3,"oa_works_count":2,"cited_by_count":0},{"year":2013,"works_count":2,"oa_works_count":1,"cited_by_count":0},{"year":2014,"works_count":1,"oa_works_count":0,"cited_by_count":1},{"year":2015,"works_count":2,"oa_works_count":0,"cited_by_count":0},{"year":2016,"works_count":3,"oa_works_count":0,"cited_by_count":3},{"year":2017,"works_count":2,"oa_works_count":0,"cited_by_count":2},{"year":2018,"works_count":5,"oa_works_count":2,"cited_by_count":8},{"year":2019,"works_count":3,"oa_works_count":0,"cited_by_count":16},{"year":2020,"works_count":3,"oa_works_count":2,"cited_by_count":34},{"year":2021,"works_count":4,"oa_works_count":2,"cited_by_count":53},{"year":2022,"works_count":8,"oa_works_count":1,"cited_by_count":115},{"year":2023,"works_count":4,"oa_works_count":1,"cited_by_count":117},{"year":2024,"works_count":6,"oa_works_count":1,"cited_by_count":176},{"year":2025,"works_count":4,"oa_works_count":1,"cited_by_count":194},{"year":2026,"works_count":1,"oa_works_count":0,"cited_by_count":161}],"display_name_alternatives":["Dr. Manit Mishra","Manit Mishra","Mishra, Manit"],"block_key":"m mishra","works_api_url":"https://api.openalex.org/works?filter=author.id:A5005790108","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5005790108","updated_date":"2026-11-11T13:02:13","created_date":"2016-06-24T00:00:00"}