{"id":"https://openalex.org/A5000816360","orcid":"https://orcid.org/0000-0001-5778-3016","observed_orcids":["https://orcid.org/0000-0001-5778-3016"],"display_name":"Sarina Asif","raw_author_names":["Asif, Sarina","Sarina Asif"],"full_name":"Sarina Asif","works_count":20,"cited_by_count":16,"summary_stats":{"2yr_mean_citedness":0.6666666666666666,"h_index":2,"i10_index":0},"ids":{"openalex":"https://openalex.org/A5000816360","orcid":"https://orcid.org/0000-0001-5778-3016","observed_orcids":["https://orcid.org/0000-0001-5778-3016"]},"affiliations":[{"institution":{"id":"https://openalex.org/I2802922787","ror":"https://ror.org/053y5dz28","display_name":"GD Goenka University","country_code":"IN","type":"education","lineage":["https://openalex.org/I2802922787"]},"years":[2022,2021,2020]},{"institution":{"id":"https://openalex.org/I4210114149","ror":"https://ror.org/026b9sf88","display_name":"KR Mangalam University","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210114149"]},"years":[2026,2025,2024]}],"last_known_institutions":[{"id":"https://openalex.org/I4210114149","ror":"https://ror.org/026b9sf88","display_name":"KR Mangalam University","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210114149"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":5,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","count":4,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","count":3,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","count":2,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12926","display_name":"Business Strategies and Management Research","value":3.5e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","value":1.96e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13812","display_name":"AI and HR Technologies","value":1.91e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","value":1.8e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12376","display_name":"Corporate Management and Leadership","value":1.35e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.7405999898910522},{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.7233321666717529},{"id":"56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","score":0.6365000009536743},{"id":"112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","score":0.6235004663467407},{"id":"41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","score":0.5483999848365784}],"counts_by_year":[{"year":2018,"works_count":1,"oa_works_count":0,"cited_by_count":0},{"year":2020,"works_count":1,"oa_works_count":1,"cited_by_count":0},{"year":2021,"works_count":2,"oa_works_count":2,"cited_by_count":0},{"year":2022,"works_count":4,"oa_works_count":4,"cited_by_count":0},{"year":2023,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2024,"works_count":3,"oa_works_count":3,"cited_by_count":3},{"year":2025,"works_count":3,"oa_works_count":1,"cited_by_count":8},{"year":2026,"works_count":6,"oa_works_count":3,"cited_by_count":4}],"display_name_alternatives":["Asif, Sarina","Sarina Asif"],"block_key":"s asif","works_api_url":"https://api.openalex.org/works?filter=author.id:A5000816360","awards_count":0,"awards_api_url":"https://api.openalex.org/awards?filter=investigators.author.id:A5000816360","updated_date":"2026-11-12T13:17:38","created_date":"2021-05-10T00:00:00"}