{"id":"https://openalex.org/A5000264096","orcid":null,"observed_orcids":[],"display_name":"William J. Hornbuckle","raw_author_names":["William J. Hornbuckle"],"full_name":"William J. Hornbuckle","works_count":1,"cited_by_count":55,"summary_stats":{"2yr_mean_citedness":0.0,"h_index":1,"i10_index":1},"ids":{"openalex":"https://openalex.org/A5000264096","orcid":null,"observed_orcids":[]},"affiliations":[{"institution":{"id":"https://openalex.org/I4401726773","ror":"https://ror.org/02j0qs062","display_name":"MGM Resorts International (United States)","country_code":"US","type":"company","lineage":["https://openalex.org/I4401726773"]},"years":[2017]}],"last_known_institutions":[{"id":"https://openalex.org/I4401726773","ror":"https://ror.org/02j0qs062","display_name":"MGM Resorts International (United States)","country_code":"US","type":"company","lineage":["https://openalex.org/I4401726773"]}],"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","count":1,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","count":1,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"topic_share":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","value":1.36e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","value":2.1e-06,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","value":1.9e-06,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"x_concepts":[{"id":"162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","score":0.598897397518158},{"id":"144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","score":0.43928971886634827},{"id":"146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","score":0.34973204135894775},{"id":"162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","score":0.2926448583602905},{"id":"149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","score":0.18204861879348755}],"counts_by_year":[{"year":2012,"works_count":0,"oa_works_count":0,"cited_by_count":1},{"year":2015,"works_count":0,"oa_works_count":0,"cited_by_count":2},{"year":2017,"works_count":1,"oa_works_count":1,"cited_by_count":5},{"year":2018,"works_count":0,"oa_works_count":0,"cited_by_count":3},{"year":2019,"works_count":0,"oa_works_count":0,"cited_by_count":4},{"year":2020,"works_count":0,"oa_works_count":0,"cited_by_count":7},{"year":2021,"works_count":0,"oa_works_count":0,"cited_by_count":11},{"year":2022,"works_count":0,"oa_works_count":0,"cited_by_count":8},{"year":2023,"works_count":0,"oa_works_count":0,"cited_by_count":3},{"year":2024,"works_count":0,"oa_works_count":0,"cited_by_count":5},{"year":2025,"works_count":0,"oa_works_count":0,"cited_by_count":4},{"year":2026,"works_count":0,"oa_works_count":0,"cited_by_count":2}],"display_name_alternatives":["William J. Hornbuckle"],"block_key":"w hornbuckle","works_api_url":"https://api.openalex.org/works?filter=author.id:A5000264096","updated_date":"2026-11-04T11:47:51","created_date":"2017-08-08T00:00:00"}